Through out your life there are many people who influence you. Your friends, family, teachers, and even people who you see once in your lifetime could influence you. But there is always one person who becomes your role model. In my case, that person is Zac Johnson. I’ve met tons of people while attending Internet Marketing Conferences. However, I have never met someone who has inspired the greatness in me, truly dedicated in helping others, and still remains humble despite of all the great achievements in his life.
In todays, interview we are going to be talking with Zac Johnson, you probably have met or seen him at the Internet Marketing Conferences.
1. Hi Zac, can you tell my readers and me more about yourself? What do you do in the world of online marketing for anyone who isn’t already familiar?
I’ve been making money online for 18 years now and have been in nearly every facet of online marketing. Back in the mid to late 90s I started working with Amazon and their affiliate program, while also building out content sites that ranked very well in the search results. After sending over six figures in sales to Amazon, I soon found affiliate marketing where I could make a dollar or two for getting someone to fill out a survey or request a magazine. This was great because it meant I could make money without needing people to spend $20-$30 on an Amazon product.
Long story short… this progression went on for many years and I still use affiliate marketing as my core business today. In 2007 I launched my first blog at ZacJohnson.com, which is used to help others learn how to make money online and start a business of their own. Creating the blog was definitely one of the best decisions I ever made.
2. When and where did you make your first dollar in Internet Marketing?
The very first dollar I made online was actually “a dollar”! Way before Paypal or anything other electronic payment services were around, I was in the AOL Web Diner and made 468×60 banners for people in the chat room that also had a web site. I would only charge them a dollar and they would have to send a physical dollar to me in the mail. Many people ripped me off, but this was how I made my first few dollars online.
3. What strategies are Evergreen and help generating revenue month after month despite what some big search does?
There are a few industries that are ALWAYS going to be around… such as dating, weight loss/health and financial. No matter what happens, people are always going to need and want these services. The way you promote them might change, but this is just a game of creativity and getting your campaigns and ads to the right audiences.
4. What is your biggest online marketing challenge?
Right now the internet is very competitive in so many different markets. This means you are going to need to continually change and adapt your business with the times. You used to be able to create ad campaigns and let them sit around for a few weeks or months. Now campaigns don’t last as long and you need to build out more landing pages or find something new to promote and cash in on.
5. What are your top “must follow” internet marketing blogs?
Blogging is all about building a brand for yourself. With the millions of blogs that are out there, how are you going to compete and stand out from the crowd. Offer quality content that other web sites and blogs aren’t. You MUST do it better than your competition.
6. How do you communicate your trustworthiness?
I will always go out of my way to help other people, no matter the situation. This includes simple things like commenting on blogs, giving advice through emails, referring people to friends of mine and doing interviews for blogs of all sizes. In the end it’s all about building a name for yourself and not coming off as a jerk, like so many people in this industry are.
7. What is the biggest mistake I can avoid starting out in Internet Marketing?
Be careful who you work with. Money “can be made” with anyone and anyway… but the same can’t be said about you getting paid for them. I’ve been screwed in the past, around $35,000 from one site partner. This was simply because they were a low end advertiser and didn’t have the money to pay for the leads. This was around 10 years ago… but it’s a lesson I will never forget. Always do your research before working with someone and don’t let your owed payments get too high.
8. How can we find out what you audience is really looking for?
The best way to know what your audience wants is to simply listen to them. If you already have a blog, read their comments and ask questions. People love to provide input and give you their needs. Ask your audience what they want, and they will tell you! Also take a look at your closest competition and see what they are doing.
9. What is next for Zac Johnson, What can we expecting this coming year?
I actually have a lot on my plate for the coming year. I have a new blog design that should be going live any day now. I’m working closely with Brand.com to help grow their business by leaps and bounds. I’m also selling off a few projects that I simply don’t have time for, while also thinking about launching my first coaching program as well. Lots of exciting stuff ahead!
Thanks so much for the interview, I greatly appreciate it!