Pay per click campaigns can be a great way to generate targeted traffic to your website. Often this traffic converts really well because the people who clicked on the ads were looking for your product or service. Therefore, websites make use of pay per click campaigns in order to increase traffic and improve conversion rates on their website. However, some pay per click campaigns fall victim to click fraud.
What’s click fraud?
Essentially, click fraud is when an Internet user, script or computer program imitates a user and clicks on an ad. The intent of click fraud is to generate charges per click for the pay per click campaign. While click fraud doesn’t happen all of the time, it is becoming a disturbing trend in the online marketplace. If you’re a website owner and frequently make use of pay per click campaigns, you may want to consider ways to ensure that only users in your target audience are clicking on your ads.
How Can I Ensure Only Users in My Target Audience are Clicking My Ads?
While there is no way to eliminate the possibility of falling prey to click fraud, there are ways to reduce the risk. The following tips will help you ensure that only users in your target audience are clicking on your ads:
- Track your pay per click campaigns carefully. One of the best ways to prevent click fraud is to carefully monitor your campaigns. Monitor your website traffic and look for any unnatural spikes in visitors or anything else that is out of the ordinary. If you’re unsure of the quality or authenticity of visitors you’re receiving, you can also use Google’s analytics tools to find the number and percentage of clicks that they deem invalid. By closely tracking your campaigns you’ll be able to detect click fraud early and quickly respond to the threat.
- Set spending caps on your hourly, daily and total campaign budgets. If you fail to detect click fraud, these limits will reduce the damages. Sure it’s not an ideal solution to the problem of click fraud, but managing the risks is something you can do to prevent losing lots of money.
- Diversify your keywords. Use long-tail keywords and aim for diversity. Diversifying with long-tail keywords particularly effective if you are using primary keywords that are competitive. As an added bonus, less competitive keywords will likely be more cost effective.
- Be cautious of the SEO companies you hire. Unfortunately, there are some SEO and PPC services out there that are participating in click fraud. In particular, you will want to avoid any company or service that guarantees a certain number of PPC responses. Do some research and only hire reputable businesses and services.
- Avoid advertising in countries with low paying wages. Often low wageworkers are employed to click on ads when a company or service is engaging in click fraud. It’s best to stick to reputable publishers and the high value websites.