Online Marketing Guide

How to Prepare Your Online Store for Holiday Rush



This is the time of the year when people are spending tons of their money. There is one holiday after another and all of them include gifts, new clothes, celebrations and everything that needs to be bought for them. This is also the switch of the seasons and people are buying clothes and footwear as well. Also, people are in habit these days to shop online. 

That is a good thing for all the online shop owners, but they need to be prepare for the increased traffic on their online shops or they will be losing money during the season when they should be earning the most. Here are some tips about how to prevent this financial disaster from happening and how to prepare your online store for holiday rush

How To Prepare Your Online Store For Holiday Rush:

Add the Touch of Holidays

People are used to discounts and special merchandise during holidays. They like for everything to be in the sign of their favorite holiday. Therefore, you should do the same with your online shop and make it a little bit more festive. Add some holiday banners, falling snowflakes or something similar. Also, you have to make sure that this doesn’t make your site hectic and more difficult to navigate. After all, you want your clients pleased and not confused.

Discounts and Coupons

As it has been said already, people are used to discounts and similar things during holidays. Therefore, you need to fulfill their hopes if you want to do business with them. You don’t have to put everything on a discount. It is enough to have a line of products or even a single product on sale in order to attract the shoppers and to have their attention. Once they are on your site, they will be able to look around and see other things as well. Rarely anyone shops for only one thing on holidays.

Use Holiday Targeted Keywords

Once the holiday season begins, you need to redirect your campaign a little bit and make it work better for you in this season. Therefore, make sure that you use all the holiday keywords that you can think of and combine them with the keywords that you are already using. This combination is a winner for the holiday season online shoppers and it works really well. However, it will need to start a little bit early in order to peak during holidays.

Boost the Email Campaign

Greetings, holiday cards and info about the discounts and other sweet deals that you have for your customers in this season will make a very good reason to increase your campaign during this period. 

You should be careful not to spam, as always, but it is justified to send an email or two more, especially when you have something important to say and to announce the things you are about to do during holidays and what may interest your shoppers. 

All these things are tips for good preparation for the holidays. However, these are not all the things that you need to do. First of all, you need to be extra careful that your online store can put up with the holiday rush in terms of technical preparations. Having your site down during holidays is the worst thing that can happen, so make sure it doesn’t.

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