In today’s interview we are going to be talking with Amanda DiSilvestro. She currently writes for Higher Visibility a nationally recognized SEO firm that offers online marketing services to a wider range of company across the country. Connect with Amanda today on Google Plus.
1. Hi Amanda, can you tell my readers and me more about yourself? What do you do in the world of online marketing for anyone who isn’t already familiar?
I work for an SEO firm HigherVisibility as the primary writer. I do write for clients on occasion, but my primary job is to go out and publish content on other SEO websites on behalf of our company. I do this in order to provide visibility for us (in terms of link building as well as just getting out name out there), but also to educate our audience on SEO. I talk with editors across the web to determine what type of article they’d like me to write to be published on their site, so I’m constantly writing and maintaining those relationships.
2. When and where did you make your first dollar in Internet Marketing?
I do have my own blog, but I don’t make money from that blog because I’m currently focused on HigherVisibility—that’s how and where I make my money!
3. What strategies are Evergreen and help generating revenue month after month despite what some big search does?
Evergreen of course means remaining relevant, and I’m a big proponent of focusing on creating some great evergreen pieces. Go through all of the basics in your industry and write about them, and then look outward to see what is being discussed in the industry that won’t change in the years to come. Make sure you make these pieces of content awesome—longer and more detailed than usual. You want them to last forever so they may as well be great!
4. What is your biggest online marketing challenge?
As a writer, my biggest challenge has always been finding great topics to write about time and time again. When you write as much as I do (and really all companies should be creating content at least 3 or 4 days per week), you’ll start to realize that you really have to think outside of the box. You have to look at your analytics and look at the trends in your industry and come up with something great that no one else has done before. After a while, it’s not easy.
5. What are your top “must follow” Internet marketing blogs?
I love Search Engine Watch and I always have. The editor, Danny Goodwin, is really great at what he does and I love how much content they produce. I’m also a huge fan of Search Engine Journal. I feel like they do more of the “cool” online marketing stuff, and I like that a lot. It’s unique.
6. How do you communicate your trustworthiness?
When I’m writing, I never come right out and say why you should trust me. I write a great article, and I hope that will speak for itself. I think my company takes a similar attitude on this subject—create awesome content that shows you know what you’re doing.
7. What is the biggest mistake I can avoid starting out in Internet Marketing?
Don’t get caught up in the link building frenzy. Link building is great, but it has to be done right. If you just start building links left and right as fast as you can you could easily fall into some black hat tactics, which will get you penalized and take more time to clean up.
8. How can we find out what you audience is really looking for?
I would say look at a variety of factors. I look around other blogs to see what’s being written about, I look at Twitter, analytics to see what has been clicked most, and I’ve even talked to people in the past and asked them what they would like to read.
9. What is next for Amanda, What can we expecting this coming year?
This year I want to start becoming more of a regular contributor to different websites. In the past I think that the idea was to get on a lot of different sites to get a variety, and while this is still good practice, I think that Google is going to be looking more for authors who contribute to sites more regularly—it gives the articles more meaning. I’ve also been trying to become a contributor on some of the very authoritative sites, like Search Engine Land, for quite some time, so hopefully this will be my year!
Thank you Amanda for the Interview! It’s greatly appreciated. Please feel free to leave a comment below!