In todays interview we are going to be talking with Oscar Gonzalez from Notagrouch.com
1. Hi Oscar, can you tell my readers and me more about yourself? What do you do in the world of online marketing for anyone who isn’t already familiar?
Hi Nancy I live in beautiful Southern California with my wife, my daughter and my family and my dog Picasso. People can always find me online with my “handle” Notagrouch (oops, did I just date myself?).
I am Systems Administrator by trade and have been for 15 years or more, a technologist at heart. So my expertise comes in the way of setting up systems, managing servers, and online applications. Setting up websites and applications for companies or individuals trying to establish a business online. I am also breaking into the creative side of online marketing.
I share a lot of this information, lessons learned, etc through my personal blog and business blogs.
I also run a couple of meet up groups related to the lifestyle that you can achieve with online marketing, internet marketing and making a living online.
2. When and where did you make your first dollar in Internet Marketing?
Very first dollar was a $66 commission on a membership site back in 2005. But I had spent over 9 months working on that lousy comission. Invested over $1000 in resources. I wasn’t happy about the results so I stopped and went back to regular corporate work. I picked up affiliate marketing back up with different products and started making regular commissions in 2009, 2010, and late 2012 is when I started making substantial income from online marketing.
3. What strategies are Evergreen and help generating revenue month after month despite what some big search does?
Always always write for people, whether it is you or your audience. Forget about the search engines, they’re here to follow us as consumers, not for us to follow them. If you keep the customer #1 and follow them, the search engines will follow. The other thing is content, most people don’t realize it, but what you do is secondary to you producing content relevant to what you do. Continue to produce quality content and you will be rewarded.
4. What is your biggest online marketing challenge?
Avoiding the shinny object syndrome. There are so many amazing opportunities right now to build a real business with Internet marketing and you’re constantly running into these. It’s a huge challenge putting on blinders to focus on your current projects and make those viable, profitable and automatic before moving on to something new.
5. What are your top “must follow” Internet marketing blogs?
Well, I try to read very few and I really try to focus on listening to what the rest of the world is doing and try to come up with solutions to help them, or model what is working for them within our industry. With that said, I regularly read John Chow’s blog, Zac Johnson, Shoemoney, The Mail, SEJ, MOZ, of course your own blog, Nancy. Affiliate Summit’s official blog, IM Grind, Sugarrae, KISSmetrics’ blog, Tricia Meyer’s, Copyblogger and Problogger. Those come to mind really quickly but really, there are so many great ones out there and so many niches and micro-niches.
6. How do you communicate your trustworthiness?
I try to be as transparent as possible without compromising privacy and very personal aspects of my life, I think this shows people that I’m putting myself on the line and this really helps building trust. People know me, they can (for better or worse) judge my character and get to know me even before we make actual contact. And testimonials, I collect testimonials in video as much as possible. Word of mouth and 3rd party validation solidifies trust.
7. What is the biggest mistake I can avoid starting out in Internet Marketing?
There’s a few, but the biggest one would be to wait until everything is “perfect” before you start. Biggest mistake anyone can make on anything in life. Nothing will ever be perfect from the beginning and if you wait for that you’ll never get started, or you’ll start when that niche or your idea or product is passe. Bite the bullet, jump into the deep end, grab the bull by the horns, whatever you want to call it, but get started now! Best way to improve something is to put it to the test, then, and only then can you achieve perfection.
8. How can we find out what you audience is really looking for?
Ask them. Don’t guess, don’t assume, don’t try to play Sherlock Homes. Straight up ask them, on your blog, on your list, on a survey, twitter, etc. Just ask.
Now… interpreting the responses, that’s the art that needs refining and practice. People usually tell us what they want, not what they need so ask the right questions. But deep inside the answers are waiting for you.
If you don’t have an audience to survey yet, spy on the competition, learn from them. Partner up with someone and help each other out to figure it out.
If you are really really good, like Apple. You can analyze trends, reports, culture, and humanities development and give your audience what they never knew they wanted or needed without asking them. That is the ultimate way to do it, but the success rate of this is very low, and unless you’re doing something earth shattering, I would stick to asking the audience.
9. What is next for Oscar? What can we expecting this coming year?
I’m working on my first product. I started playing with podcasting and will be starting an official podcast in the immediate future. Lots more video, blogposts and tutorials. Oh yeah, and I’m shooting for the stars as far as this year’s income. It will be for the books.
10. What area of online marketing do you consider yourself an expert in?
Analysis, training, systems, tools and automation. I know how to find the missing pieces, what systems need to be in place, what tools to use for each task to maximize efficiency and results.
Thank you Nancy for the opportunity. You made me think about many of these answers and hope to see you at the next Affiliate Summit! Keep on rocking.
Thank you Oscar for the interview! It’s greatly appreciated! Please make sure to stop at Notagrouch.com today and leave a comment below for Oscar!