2. When and where did you make your first dollar in Internet Marketing?Probably 2010? I’d been laid off in the Great Recession and found myself nearing bankruptcy and staring at my computer thinking “other people make money online… why not me?” That led me to blogging, adsense income and affiliate marketing. I’ll never forget how exciting it was to get that first $1!3. What strategies are Evergreen and help generating revenue month after month despite what some big search does? Glad you asked this, because in Network Marketing the true, sustainable success is built from communication and relationships. When you look at people who built their businesses in the 70’s, 80’s, and even the 90’s they had one piece of high-tech equipment available: The Phone. No texting, hangouts, social media, skype – nothing we take for granted today and that’s often sold as a “solution” by itself. These are all just tools, and no matter what the future holds and what tools are available to us, people want to connect with real people. That’s the skill each of us should focus on developing.
For Online Marketing, that’s complicated. Nobody knows what will happen in the future, and there will always be people pitching the next great idea for ranking websites, or the next great “automatic” tool. My approach is to lead with content, be real, build relationships and ultimately I think that is completely in alignment with what Google wants in the long term. Real, quality content that people find relevant. I don’t see that changing.4. What is your biggest online marketing challenge?Building traffic and an audience! There are a lot of other successful, engaging and talented people in my Profession, and I’ve got to constantly step up my “game” to offer as much value as possible and build an engaged community. My two primary focuses are Blogging and Video, but Facebook and Linkedin continue to grow as part of my business. Constant improvement to use them the best is something I work on daily.5. What are your top “must follow” Internet marketing blogs?
Funny you should ask, I just did a post on this! Some of these aren’t “internet” marketing blogs, but all offer amazing value:
1. Tim Ferriss – author of The 4 Hour Workweek, this is his blog not only about his books, but his approach to life, his entrepreneurship, life testimonials, and generally fun stuff. One of the best and most enjoyable on this list, you’ll find yourself going back to this just to read his observations!
2. Penelope Trunk – Started 4 companies, teaches people how to start and manage careers. In short, this blog is Gold! Dense, well-written, often humorous, and more often cutting against the grain (she doesn’t like Tim Ferriss, for example!) it’s hilarious and educational. Of special note is her articles on people with Aspergers and how they relate to the world.
3. Seth Godin – Author of 12 best-selling books including Permission Marketing and All Marketers Tell Stories, Seth is a legend. Sometimes offbeat, sometimes not obvious, his posts lead you into the mind of marketing to masses.
4. Under 30 CEO – Not just for the youth, this amazing blog discusses wide-ranging topics about Entrepreneurship, Networking, Social Media, you name it!
5. Blogtrepreneur – Love this blog, partially because many of their entries are of the “5 Ways that…” variety! (I love lists!) Making money, personal development, entrepreneurship – it’s all there
6. RayHigdon.com – One of the most successful, rags-to-riches, and approachable guys in Network Marketing who gives away value daily in his blog that others charge for!
It’s not like that for everyone, and often these “overnight” successes are years in the making. Go learn something new every day, connect with the Leaders in your field because there are thousands of dollars in free training available every day, and never think you know it all! That’s about when Life will smack you down and remind you how little you know!
But it DOES work, so take a long-term view and focus and work daily to get better!8. How can we find out what you audience is really looking for?There’s so much information out there, people can have a hard time figuring out what the truth is. Sometimes it’s different views from different approaches, both of which have value and can work.
The best way to find out what your audience is looking for is to connect with them, see where they’re involved and what they’re talking about, but most importantly is to simply ask them.
Then, be the trusted resource for them and give them what they want.9. What is next for Jon? What can we expecting this coming year? Strengthening my brand and the value I offer, while building the free training I offer on my blog and video channel daily. Currently I’m working on my first product and 2 more coming later in the year, one audio course, an ebook on talking to people, and a book about getting started right in Network Marketing. Each designed to pull together much of the information new people search for together into one resource and help them shorten their learning curve by seeing what actually works. 10. What area of online marketing do you consider yourself an expert in?