Interview With Lindsay Ostrom and Bjork Ostrom From


In todays interview we have a real treat with food bloggers Lindsay and Bjork Ostrom. Food blogging is one of the most popular niche on the Internet. Check out how Lindsay and Bjork from PinchofYum and FoodBloggerPro have found success in a niche that isn’t one of the easiest to master.  lindsay-ostrom


1. Please tell us about yourself and how you got into blogging?

In 2010, Lindsay started because of her love in cooking and sharing her recipes. She was previously already talking about her love for cooking on her personal social media profiles and decided to have a dedicated space where she could share all of her recipes and talk about food. Her passion for cooking turn into an amazing opportunity to become a blogger in the niche of cooking with the support of her husband Bjork. 

2. Walk me through step-by-step process that you went through to get to where you are today?

The step-by-step process is the day by day. A lot of people ask us, how can they start a blog and grow it to a full time income. The reality of it you need to dedicate a lot of time and energy in the beginning with very little pay off in the first couple of years. That’s the hardest part of flogging is in the beginning because you will have  that long period of time where your not getting anything in return. In the terms of the step-by-step process is basically wash, rinse, and repeat of testing recipes, taking photos, and creating post. 

3. How would someone describe your blogging style?

We both have different blogging style. As for Lindsay, her style of blog in is more of a conversation and personal relationship. She is always having conversations with her readers. As for me, (Bjork) I have a teacher and student relationship with my readers in I am more in the technical part of blogging. I am always teaching my readers how to versus Lindsay who is sharing stories. 

4. A lot of people are interested in blogging for some money earning potential. What are some tips for people interested in making money from blogging? What are some realistic expectations in regards to what can be made?

It really depends on your niche and what it revolves around. It would be easier to make income if your blogging about finance. A blog about finance its naturally money oriented, readers will be in a money mindset and are more willing to spend money. Its a little harder with niche sites like food sites or craft sites. Its not by any means you can’t create an income but its harder that when its a site or niche that revolves around money. It’s a little hard to put a price into it because they are things you could do that are creative and which bring high income products but you will still need to have an audience which is what I mention prior before about growing your blog years after years to get that income. Start a blog your passionate about something your going to stick with. That you will be able to dedicated the time and energy and grow your blog. 

5. Name some of the bloggers whom you look up to and why?

We appreciate bloggers who are in the beginning stages of working on a blog and invest a lot of energy and time. These bloggers have full time jobs, family, and still manage to run a blog. These bloggers motivate and pushes us to do more. 

6. What tips can you recommend that you’d only share with a close friend about blogging?

A tip I would recommend that I would only share with a close friend about blogging is to prioritize. Making sure to prioritize other things ahead of blogging. Your health, relationship, and family should come first, even though its a hard thing balance. Your blog will be better and reap the benefits when you prioritize the things that really matter. 

7. How are you currently monetizing your blog traffic?

We monetize our site in the following ways:

  • Affiliate Marketing
  • Own Products 
  • Sponsored Products
  • Advertising 
  • E-books

8. Can you give us three recommended tools/services that you use with your blogging?

The tools I would recommend to use for your blog are:

  1. Text Expander: Create snippets you can type a short phrase and populate to a big response. It helps our emails become more efficient creating little snippets. 
  2. Crash Plans: This tool backups your computer. 
  3. Vault Press: Helps to backup your WordPress. 
  4. Screen Flow: Lets you record screen and lets you communicates ideas with other. 

9. What is next for you? What can we expect in 2015?

We are focusing on Video for 2015. Everyone should be as well because when done correctly it will set you apart if you know how to do it well. 


10. How can readers of my blog get in touch with you?

We would love to chat with anyone that wants to reach out and connect with us.

Your readers can reach us at:


Thank you once again Lindsay and Bjork for taking the time to share your advice and story with my blogging community. I have include the audio video below for anyone interested in listening to the Interview. 

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1 Comment

  • Reply
    Ryan Biddulph
    December 6, 2014 at 11:35 am

    Hi Nancy!

    Dedicating that time and energy toward blogging smart, right off of the bat, cuts your learning curve….I dig that point Lindsay and Bjork made, SO MUCH!

    Of course like a silly guy it only took me 3 years to blog intelligently, lol. Then I fumbled around a bit more, then, I got clear once I created Blogging from Paradise, and things took off.

    Thanks for the interview Nancy, I enjoyed it 🙂 Those foodies rock!

    Ryan Biddulph recently posted…21 Simple Blogging TipsMy Profile

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