In today’s interview we are going to be talking with Tim Soulo from BloggerJet.com
Tim Soulo Bio: “I used to be a professional DJ, when I discovered that talent alone won’t get me thousands of raving fans. That’s why I started educating myself on marketing and I enjoyed it much more than playing music in night clubs. So today I’m a marketing consultant for startups and on this blog I teach how smart content marketing can get you more traffic and sales.”
1. Please tell us about yourself and how you got into blogging?
My name is Tim Soulo and my blog is called BloggerJet.
The story of how I started this blog is quite surprising.
It was a bet between me and my good friend Dainis Graveris (the owner of 1WD blog) about who can get more traffic in 3 months with a brand new blog.
This is how BloggerJet was born, and to cut the long story short – I won the bet 🙂
Today I’m a marketing consultant working primarily with Russian web startups and sharing my knowledge about content marketing and social media tactics at BloggerJet.
2. Walk me through step-by-step process that you went through to get to where you are today?
That’s a tough question actually. Because for a very long time BloggerJet was just a hobby and I didn’t have any business goals for it.
The tipping point occurred when I decided that I should treat my hobby with all seriousness and make it generate revenue.
The moment you focus on making money with your blog – everything changes. Every little thing you do should have a visible effect on your blog revenue, otherwise you’re just wasting your time.
So here are the steps I would advise any newbie bloggers to take:
Step 1: Determine how you’re going to make money with your blog! Will you promote affiliate products? Will you offer your consulting hours or other services? Will you sell an info-product? Will you sell any other digital product?
Step 2: Determine how you’re going to obtain leads and make them buy your stuff! For most bloggers it’s all about producing killer content and bribing people with different freebies to make them subscribe to your email list. Then you bombard them with tons of value. And then you sell to them
Step 3: Study / Take Action / Measure Results / Repeat! You have to constantly study what works in online marketing today, put that to action and see if it’s getting you the results you expected. Do more of what works and forget everything that doesn’t.
I guess every blogger has to fail a lot before he realizes how everything works.
3. How would someone describe your blogging style?
I don’t know 🙂 I think most of the time I may seem arrogant and controversial (like with this aricle: “50 Respected Bloggers Gave Me WRONG Advice On Twitter Marketing. Oops!” ), but if you dig deeper – I’m extremely friendly and willing to help!
4. A lot of people are interested in blogging for some money earning potential. What are some tips for people interested in making money from blogging? What are some realistic expectations in regards to what can be made?
In general, there are two ways to make money from your blog:
- ADS (banners, sponsored articles, link placements);
- Sales (affiliate products, your own products, your services).
If you want to make money with Ads, your blog should have tons of traffic, otherwise you’re going to earn pennies. No one is interested in advertising on your blog, if you have less then 10k visitors per month. Nice revenue from Ads can be made from blogs with over 100k monthly visitors.
If you want people to buy your stuff or the stuff that you recommend – they have to trust you. So before you sell something to someone, you have to provide him with tons of value upfront. And if you’re trying to make a quick sale – that won’t work.
The realistic expectation would be “tons of hard work before you make your first $1”. There are no shortcuts. Well, at least I have not heard of any.
And I’m not giving you any numbers or estimates, because they will be different for each blogger. All of us are unique. Some may make $1000 in their first month of blogging and others will need 5 years to get to it.
5. Name some of the bloggers whom you look up to and why?
Glen Allsop – if you don’t read Glen, then you don’t know what’s happening in the world of online marketing. This guy is always on top of things.
Derek Halpern – this guy knows perfectly well how to create a successful blog and make money with it. Most of his advice is based on psychology researches.
Matthew Woodward – a perfect example how you can make tons of money from a blog that doesn’t have a lot of traffic. This guy is a genius salesman. I know that because I’ve bought some tools that he has recommended.
6. What tips can you recommend that you’d only share with a close friend about blogging?
This is a tricky question 🙂 The tips that I ONLY share with close friends can’t be disclosed anywhere else.
But to be honest, there are no secrets in blogging. Everything has been said and done. The latest powerful technique I know is Skyscraper Technique. Go study it and take it to action!
7. How are you currently monetizing your blog traffic?
Right now I’m only making money from sales of my own WordPress plugin called TweetDis.
Whenever I write an article with social media advice I try to mention the plugin (if it’s relevant) and people go check the sales page and buy it for their blogs.
8. Can you give us three recommended tools/services that you use with your blogging?
Buffer – great tool that saves me a lot of time on Twitter.
MailChimp – perfect email marketing tool, and it’s free if you’re just starting out.
TweetDis – a WordPress plugin, that creates fancy-looking tweetable quotes in my articles.
9. What is next for you? What can we expect in 2015?
In 2015 I’m going to launch a series of videos with blogging advice and create my own blogging course, to help people grow their blogs faster than ever.
10. How can readers of my blog get in touch with you?
That’s easy. Just visit BloggerJet and on the frontpage you’ll see links to all my social media profiles as well as my email address!
Thanks a lot for having me for this interview, Nancy! I hope I was able to inspire at least a few people to start blogs of their own or treat their blogs more seriously. Being a blogger is an amazing experience and you and me already know that, right? 😉