Did you know you can use social media to drive traffic to your website? Many companies from small to large are using social media to drive traffic to their websites and products. As a part of study made 71% percent of social media users are more likely to purchase from a brand they follow online. Social media is increasing everyday and companies not using social media will be left behind.
Finding different ways to promote your website through social media is very crucial to the success of your site. In this post, I will discuss my strategies to driving more traffic to my website using social media.
I personally use social media to drive traffic to my website. When using social media a great strategy that brings exposure to my site is engaging with my audience. I share a post and generate online conversation, which helps me engage with my audience and learn more about them. Today as a result of using social media content strategy drives 72% of my traffic.
Strategies For Driving Traffic:
#1. Add Social Sharing Icons
Another strategy to driving more traffic to my site is encouraging visitors to share my post through social media. Make sure to add a sharing tool plugin in your site. I personally use Shareaholic Plugin.
The plugin lets you easily add sharing buttons to your WordPress site and track sharing activities from social media networks. The social sharing icons should be place on the home page, sidebar, or after each post. Make sure to give your readers a simple way to share your website within their own networks. If your reader’s start sharing your post this strategy will help you gain new visitors.
# 2 Use Data Collection To Analyze Your Site
Data collection is a great way to analyze your site performance and the growth rate of engagement. I use Google Analytics to track and collect detailed statistics about your website traffic, social networking sites, and much more.
Google analytics is a free tool that when use right can help you determine which social media network are more effecting by generating traffic to your website.
#3 Fill Out Your Social Media Profile
A major mistake many people do when signing up for social media is not taking the time to fill out their profile. It only takes a few minutes to fill out the bio, add a picture, and lastly add your URL of your website. Taking the time out to fill out the bio will help you get others interested in you. I personally do not follow or bother with anyone that does not fill out his or her bio.
#4 Encourage Visitors To Share
Another strategy you can employ to drive more traffic is asking your visitors to share your blog post. It is an extremely easy way to drive more traffic your website. A community that sustains readership will help you attract more visitors to your website. In the bottom of the post make sure to give your visitors something to do before leaving your website. Therefore, encouraging your audience to share your post will help you gain new readers.
# 5 Facebook Business Page
Creating a business account on Facebook is another way to help you earn trust from your audience. Transparency in providing information is much needed to gain the trust from the buyers and customers. Complete information about the manner of your business should be clearly specified to make your business more marketable. Following this strategies will help you use social media to drive traffic to your website.