16,000+ Etsy sellers helped · Since 2009 · These are the tools I actually use
Welcome · Start Here

You Built an Etsy Shop.
Now Let’s Make It Actually Pay You.

I’ve spent 16 years in the digital trenches. Six Etsy shops. Thousands of real experiments. One thing I know for certain: most sellers aren’t losing because of their products. They’re losing because nobody showed them how the game actually works.

16K+Students Helped
16K+My Own Sales
677KSocial Followers
16Years in Digital

Pick the one that’s calling your name↓

The Tools

Course

Etsy Listings That Convert

For sellers who are invisible on Etsy

Get the exact listing system that turns dead Etsy listings into daily sales, without more products, more listings, or more guessing.

The reason your listings aren’t working has nothing to do with your products. There is a specific sequence that every buyer goes through before they hit Add to Cart. Once you see it, you’ll never build a listing the same way again.

I deactivated 246 of my own listings. Kept 37. Rebuilt every one using this system. The result? Consistent daily sales. From 37 listings. Not 246.
SHOW ME HOW →
Spreadsheet Tool

The Etsy Money Map

For sellers making sales but still feeling broke

Finally see exactly where your Etsy money is going, and stop running a shop that pays everyone except you.

Most Etsy sellers are making sales and losing money at the same time. Not because their prices are wrong. Because they’ve never actually looked at the numbers. This is the tool that shows you the whole picture, in minutes, and what to do about it.

I’ve worked with thousands of Etsy sellers. When I ask “how much did you actually profit last month?” most of them freeze. That pause costs them more than any bad listing ever could.
SHOW ME MY MONEY →
Done-for-You Service

The Etsy Copy Audit

For sellers whose shop gets views but not sales

Get your shop announcement, About Me, and best listing rewritten from scratch so your words stop losing you sales.

This is not a course. Not a checklist. Not a template you fill in yourself. I go into your shop, find exactly what is costing you sales, and rewrite it. Delivered to you, ready to copy and paste, within five to seven business days.

Your products are good. Your copy is the problem. Buyers who feel understood buy. Buyers who feel like they are reading a product manual scroll past.
FIX MY COPY →
Membership

Digital Product Mastery Membership

For sellers ready to build a real digital product business

Get new digital products, trainings, and tools delivered every single Monday so you never run out of things to sell.

Most sellers know digital products are the move. Create once, sell repeatedly, no inventory. The problem is never motivation. It is having a system that tells you exactly what to create, how to list it, and how to get it to sell. That is what this membership is built around, every week, without stopping.

The method inside covers four stages most programs skip: Validate, Create, Optimize, Scale. Most programs drop you at Create and leave you to figure out the rest alone. This one does not.
JOIN THE MEMBERSHIP →
Course

Skills That Run Your Shop

For sellers who are tired of starting from scratch every time they write

Train AI to sound exactly like you, then use my shop frameworks to handle every piece of writing your Etsy shop needs — without prompting from zero every single time.

This is not a writing course. It is a two-in-one training that shows you how to teach Claude your voice, then plug in my exact shop frameworks for listings, customer replies, announcements, About sections, social posts, and more. Once it is set up, you have a system that already knows how you sound and knows what your shop needs.

Most sellers either avoid AI because it sounds generic, or waste hours prompting and rewriting. There is a third option: a system built around your voice that does the heavy lifting for you.
GET THE SYSTEM →
Nancy Badillo
Your Leader

I’m Nancy Badillo. And I’ve been doing this longer than most Etsy sellers have had an account.

I’ve been in the digital space since 2009. Sixteen years of real shops, real experiments, and real results. Long before everyone had a course about passive income.

I built six Etsy shops from scratch. I hit walls, figured out what actually works, and then did it again. Over 16,000 of my own sales. Over 16,000 students I’ve walked through the exact same process: physical products, digital downloads, printables, vintage, you name it.

What I built isn’t theory. It’s the result of 16 years of testing what actually moves the needle on Etsy, and cutting every strategy that doesn’t. Every tool on this page is something I use or have used in my own shops.

I’m not here to give you a 40-module course and wish you luck. I’m here to give you the exact piece you’re missing right now, and nothing you don’t need.

2009In the game since
6Etsy shops built
677KSocial followers
222KYouTube subscribers

Every offer solves
a different problem.

Find the one that matches exactly where you are right now. Click it and go.

Course
Etsy Listings That Convert
Your shop is live but views aren’t coming, or people click and leave without buying.
→ Tool
The Etsy Money Map
Sales are coming in but you have no real idea what you’re actually keeping.
→ Service
The Etsy Copy Audit
Your shop gets views but people leave without buying. Your words are the problem. This fixes them.
→ Members
Digital Product Mastery Membership
You want new products, trainings, and tools every week plus a community behind you.
→ Course
Skills That Run Your Shop
You want AI to write in your voice using frameworks built for your shop — without starting from scratch every time.
→

You’ve done enough guessing. Pick your next move.