Etsy Biz

300+ Etsy Store Name Ideas & A Step-by-Step Guide to Picking the Perfect One (That You Can Trademark!)

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Etsy Store Names are one of the most important elements of building a successful shop on the platform — they shape your brand identity, influence searchability, and impact long-term growth.

Whether you’re launching a new handmade product line or rebranding an existing store, choosing the right name isn’t just about creativity. It’s about clarity, legal protection, and standing out in a marketplace with over 8.7 million sellers.

This in-depth guide walks you through:

  • Generating Etsy Store Names ideas that align with your niche
  • Using the best Etsy store names generator tools
  • Legally securing and trademarking your shop name
  • Knowing how to change my Etsy store name (if needed)
  • Ways to search Etsy store names for inspiration
  • And 300+ name suggestions organized by product type

Let’s get into it — and help you lock down a name that’s memorable, marketable, and yours for the long haul.

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DISCLOSURE: This is not a sponsored post. I may receive a commission through my links if you decide to make purchases at no cost for yourself! Check out our disclaimer for more info on how it works.

What Makes Great Etsy Store Names?


Before jumping into brainstorming, here are the key elements of strong Etsy Store Names:

AttributeWhy It Matters
Short and MemorableEtsy limits names to 20 characters. Brevity = brand power.
Easy to Spell and SayComplicated names are hard to find and share.
Reflects Your BrandCustomers should understand what you sell at a glance.
Unique in Your NicheYou’ll stand out and avoid confusion with competitors.
Trademark-FriendlyYou can’t truly “own” your name unless you trademark it.

Pro Tip: Say the name out loud. Picture it in a logo. Does it feel right?

Your Etsy Store Names Checklist (Before You Commit)

Use this 5-step checklist to validate any name you’re considering:

✅ Step 1: Check Etsy Name Availability

Try to search Etsy store names by typing your potential name into Etsy’s search bar or going through the shop creation process. If the name is taken, Etsy will notify you.

✅ Step 2: Run a Trademark Search on USPTO.gov

Only the person who files a trademark truly owns the name.

  1. Visit the USPTO TESS database
  2. Choose “Basic Word Mark Search”
  3. Type your desired name
  4. Review for existing trademarks

If your name is taken, you’ll need to find a new one.

✅ Step 3: Secure the Domain Name

Check if your desired domain is available using:

Aim for a .com, .shop, or .store extension.

✅ Step 4: Reserve Your Social Media Handles

Use Namechecker to see if your store name is available on:

  • Instagram
  • Facebook
  • Pinterest
  • TikTok
  • YouTube

✅ Step 5: Trademark It

If the name is truly yours, register it via:

Etsy Store Names Generator Tools to Spark Ideas

Here are some of the best free and paid Etsy store names generator tools to help you brainstorm smart, brandable names:

ToolWhat It DoesLink
Shopify Business Name GeneratorAI-powered keyword-based name ideasTry It
NameSnackGenerates creative, domain-ready brand namesTry It
LookaCombines name generation with logos and brandingTry It
BrandBucketPremium, ready-to-use brand names with domainsTry It
ZyroSimple and user-friendly name ideasTry It

How to Trademark Etsy Store Names Legally

Trademarking your store name is optional — but highly recommended if you’re serious about protecting your business.

Why Trademark?

  • Prevent others from copying your name
  • Give you legal recourse
  • Build credibility with customers and partners

How to Trademark:

  1. Do a search on USPTO.gov
  2. If clear, apply through USPTO Trademark Application
  3. OR use tools like LegalZoom or Incfile

Cost: Typically $250–$350 depending on the class of goods.

Should You Buy the Domain and Social Handles?

Yes — locking down your domain name and social handles is critical to owning your brand identity.

PlatformWhy You Need It
Domain (.com, .shop)Enhances SEO, brand authority
Instagram, Pinterest, TikTokConsistent branding across platforms
Email addressLooks professional (e.g., hello@yourstorename.com)

Use Namecheckr or Instant Domain Search to find available names.

How to Change My Etsy Store Name

If you’re wondering how to change my Etsy store name, Etsy allows this — but with some limitations.

Steps to Change Your Store Name:

  1. Go to your Shop Manager
  2. Click on Settings → Info & Appearance
  3. Click the Change link next to your shop name
  4. Enter your new store name
  5. Click Save

Note: After your shop goes live, you can only change the name once, unless you contact Etsy support.

For full details, visit Etsy’s official help guide.

How to Search Etsy Store Names for Inspiration

Use Etsy’s search bar to search Etsy store names within your niche. Look for:

  • Trends (e.g., “& Co.”, “Studio”, “Designs”)
  • Creative spins on words
  • Descriptive vs. branded names

Other tools to explore competitors:

300+ Etsy Store Names Ideas by Niche

Here’s a massive list of Etsy store names ideas, broken down by category. Feel free to tweak or combine these to make them your own!

Handmade Jewelry

  • GlimmerNest
  • Gem & Grace
  • Luxe Loops
  • Radiant Trinkets
  • Threaded Treasures

Clothing & Accessories

  • Cozy Cotton Co.
  • WildThreadWear
  • Urban Stitch
  • The Thread Bar
  • Woven Wonders

Home Decor

  • The Nook & Nest
  • WarmGlow Designs
  • HavenCraft Studio
  • AuraNest Decor
  • MoodRoom Boutique

Vintage & Retro Finds

  • Timeless Relics
  • Old Soul Market
  • RustyCharm Finds
  • The Retro Revival
  • Antique Alley

Art & Prints

  • HueMuse Studio
  • Paper Petals Prints
  • Dreamline Designs
  • Color Canvas Co.
  • Brush & Byte

Baby & Kids

  • Snuggle Sprout
  • TinyCubs Boutique
  • Giggles & Goods
  • Lil Nest Co.
  • Little Lamb Lane

Pet Supplies

  • Bark & Bloom Co.
  • Purr & Paw
  • Wag Tail Wonders
  • Fuzzy Finds
  • WhiskerCraft

Bath & Beauty

  • Glow Rituals
  • Bare Botanicals
  • Soapberry Co.
  • Luxe Suds
  • Bloom & Buff

Funny & Quirky

  • Snarky Stitch
  • The Sass Shop
  • Punbelievable Goods
  • LaughLab Creations
  • QuirkHaus

Eco-Friendly

  • GreenNest Co.
  • NatureKind Goods
  • BareEarth Market
  • TerraTote
  • Zero Waste Zen

Branding Tips for Etsy Store Names That Last

Choosing a name isn’t just a one-time task — it’s the foundation of your brand identity. Use these tips to make it long-lasting:

  • Avoid trends that may fade
  • Keep your name scalable (in case you expand products)
  • Do a competitor check so you stand out
  • Make sure it sounds good when spoken aloud

Ask yourself: If you heard this name on a podcast, would you remember it?

This blog post was all about Etsy store names.

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PIZZA OBSESSED, QUOTE SLAYER, LOVING MOM, AND CHRONIC ACHIEVER WITH A DEEP PASSION FOR ALL THINGS ETSY!

Hi, I'm Nancy.
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I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.