Etsy Store Names are one of the most important elements of building a successful shop on the platform — they shape your brand identity, influence searchability, and impact long-term growth.
Whether you’re launching a new handmade product line or rebranding an existing store, choosing the right name isn’t just about creativity. It’s about clarity, legal protection, and standing out in a marketplace with over 8.7 million sellers.
This in-depth guide walks you through:
- Generating Etsy Store Names ideas that align with your niche
- Using the best Etsy store names generator tools
- Legally securing and trademarking your shop name
- Knowing how to change my Etsy store name (if needed)
- Ways to search Etsy store names for inspiration
- And 300+ name suggestions organized by product type
Let’s get into it — and help you lock down a name that’s memorable, marketable, and yours for the long haul.

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Table of contents
- What Makes Great Etsy Store Names?
- Your Etsy Store Names Checklist (Before You Commit)
- Etsy Store Names Generator Tools to Spark Ideas
- How to Trademark Etsy Store Names Legally
- Should You Buy the Domain and Social Handles?
- How to Change My Etsy Store Name
- How to Search Etsy Store Names for Inspiration
- 300+ Etsy Store Names Ideas by Niche
- Branding Tips for Etsy Store Names That Last
What Makes Great Etsy Store Names?
Before jumping into brainstorming, here are the key elements of strong Etsy Store Names:
Attribute | Why It Matters |
---|---|
Short and Memorable | Etsy limits names to 20 characters. Brevity = brand power. |
Easy to Spell and Say | Complicated names are hard to find and share. |
Reflects Your Brand | Customers should understand what you sell at a glance. |
Unique in Your Niche | You’ll stand out and avoid confusion with competitors. |
Trademark-Friendly | You can’t truly “own” your name unless you trademark it. |
Pro Tip: Say the name out loud. Picture it in a logo. Does it feel right?
Your Etsy Store Names Checklist (Before You Commit)
Use this 5-step checklist to validate any name you’re considering:
✅ Step 1: Check Etsy Name Availability
Try to search Etsy store names by typing your potential name into Etsy’s search bar or going through the shop creation process. If the name is taken, Etsy will notify you.
✅ Step 2: Run a Trademark Search on USPTO.gov
Only the person who files a trademark truly owns the name.
- Visit the USPTO TESS database
- Choose “Basic Word Mark Search”
- Type your desired name
- Review for existing trademarks
If your name is taken, you’ll need to find a new one.
✅ Step 3: Secure the Domain Name
Check if your desired domain is available using:
Aim for a .com
, .shop
, or .store
extension.
✅ Step 4: Reserve Your Social Media Handles
Use Namechecker to see if your store name is available on:
- TikTok
- YouTube

✅ Step 5: Trademark It
If the name is truly yours, register it via:
Etsy Store Names Generator Tools to Spark Ideas
Here are some of the best free and paid Etsy store names generator tools to help you brainstorm smart, brandable names:
Tool | What It Does | Link |
---|---|---|
Shopify Business Name Generator | AI-powered keyword-based name ideas | Try It |
NameSnack | Generates creative, domain-ready brand names | Try It |
Looka | Combines name generation with logos and branding | Try It |
BrandBucket | Premium, ready-to-use brand names with domains | Try It |
Zyro | Simple and user-friendly name ideas | Try It |
How to Trademark Etsy Store Names Legally
Trademarking your store name is optional — but highly recommended if you’re serious about protecting your business.
Why Trademark?
- Prevent others from copying your name
- Give you legal recourse
- Build credibility with customers and partners
How to Trademark:
- Do a search on USPTO.gov
- If clear, apply through USPTO Trademark Application
- OR use tools like LegalZoom or Incfile
Cost: Typically $250–$350 depending on the class of goods.
Should You Buy the Domain and Social Handles?
Yes — locking down your domain name and social handles is critical to owning your brand identity.
Platform | Why You Need It |
---|---|
Domain (.com, .shop) | Enhances SEO, brand authority |
Instagram, Pinterest, TikTok | Consistent branding across platforms |
Email address | Looks professional (e.g., hello@yourstorename.com) |
Use Namecheckr or Instant Domain Search to find available names.
How to Change My Etsy Store Name
If you’re wondering how to change my Etsy store name, Etsy allows this — but with some limitations.
Steps to Change Your Store Name:
- Go to your Shop Manager
- Click on Settings → Info & Appearance
- Click the Change link next to your shop name
- Enter your new store name
- Click Save
Note: After your shop goes live, you can only change the name once, unless you contact Etsy support.
For full details, visit Etsy’s official help guide.
How to Search Etsy Store Names for Inspiration
Use Etsy’s search bar to search Etsy store names within your niche. Look for:
- Trends (e.g., “& Co.”, “Studio”, “Designs”)
- Creative spins on words
- Descriptive vs. branded names
Other tools to explore competitors:
300+ Etsy Store Names Ideas by Niche
Here’s a massive list of Etsy store names ideas, broken down by category. Feel free to tweak or combine these to make them your own!
Handmade Jewelry
- GlimmerNest
- Gem & Grace
- Luxe Loops
- Radiant Trinkets
- Threaded Treasures
Clothing & Accessories
- Cozy Cotton Co.
- WildThreadWear
- Urban Stitch
- The Thread Bar
- Woven Wonders
Home Decor
- The Nook & Nest
- WarmGlow Designs
- HavenCraft Studio
- AuraNest Decor
- MoodRoom Boutique
Vintage & Retro Finds
- Timeless Relics
- Old Soul Market
- RustyCharm Finds
- The Retro Revival
- Antique Alley
Art & Prints
- HueMuse Studio
- Paper Petals Prints
- Dreamline Designs
- Color Canvas Co.
- Brush & Byte
Baby & Kids
- Snuggle Sprout
- TinyCubs Boutique
- Giggles & Goods
- Lil Nest Co.
- Little Lamb Lane
Pet Supplies
- Bark & Bloom Co.
- Purr & Paw
- Wag Tail Wonders
- Fuzzy Finds
- WhiskerCraft
Bath & Beauty
- Glow Rituals
- Bare Botanicals
- Soapberry Co.
- Luxe Suds
- Bloom & Buff
Funny & Quirky
- Snarky Stitch
- The Sass Shop
- Punbelievable Goods
- LaughLab Creations
- QuirkHaus
Eco-Friendly
- GreenNest Co.
- NatureKind Goods
- BareEarth Market
- TerraTote
- Zero Waste Zen
Branding Tips for Etsy Store Names That Last
Choosing a name isn’t just a one-time task — it’s the foundation of your brand identity. Use these tips to make it long-lasting:
- Avoid trends that may fade
- Keep your name scalable (in case you expand products)
- Do a competitor check so you stand out
- Make sure it sounds good when spoken aloud
Ask yourself: If you heard this name on a podcast, would you remember it?
This blog post was all about Etsy store names.
Related Posts:
- 300+ Etsy Store Name Ideas & A Step-by-Step Guide to Picking the Perfect One (That You Can Trademark!)
- 15 Creative Ideas to Make Your Etsy Packaging Stand Out!
- Understanding Essential Requirements Before Starting Your Business: A Comprehensive Guide
- Trends on Etsy: What’s Hot and How to Find the Best-Selling Products
- Most Popular Etsy Product Categories
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