I help Etsy sellers stop guessing and build shops they can count on.

hey, I'm Nancy

Blogging, website flipping, eBay, Amazon, and a few YouTube channels that went nowhere. In 2016, I opened my first Etsy shop. In 2017, I started YouTube, and for that whole first year you never saw my face. Just my screen and my voice.

In 2009, I started building online.

Before any of this, I answered phones at Verizon's call center. That job taught me something I still use every day. People don't want more information. They want the one answer that actually works.

The part of my story I don't skip.

Somewhere along the way, I lost almost everything and had to start over. So I did what everyone said. More listings. More tools. More hours. My shop got bigger. It didn't get better.

The Pivotal Moment

Then I did the opposite

In February 2026, I deleted 246 of my own listings and kept 37. I've made daily sales ever since. That's when it clicked. More listings don't equal more sales. The right listings do.

THE MOST IMPORTANT "PERSON" IN MY LIFE

My son Jordyn

Systems over hustle. Foundation first. Real numbers, zero hype. I've been selling on Etsy since 2016, I've helped more than 17,000 students, and I'll always tell you the truth about what actually works.

Off the clock, I'm a mom first and a total homebody. Comfy is my love language. You'll usually find me in sweats with a Pepsi, coloring or rewatching Seinfeld.

How I teach

I live in Georgia with my husband Cornelius, our son Jordyn, and Blue, our Pomeranian with one blue eye. Jordyn is my favorite person and my biggest why. I want a business that fits around school drop-offs, Halloween costumes, and family dinners. Not one that takes every evening. That's what I want for you too. 💛

The reason I build it this way.

PEPSI

can't live without

SEINFELD

favorite show

COLORING

CURRENT HOBBY

HALLOWEEN

favorite holiday

MAYA ANGELOU

favorite author

not about

Hype,
fake urgency,
hustle culture,
and matcha

I'M NOT ABOUT

Steady months,
doing the boring things,
comfy sweats,
and pizza

all about

I'm ALL ABOUT

Steady beats flashy

"I'd rather have a month I can count on than a month I can brag about."

Nancy Badillo

WORdS TO LIVE BY

Learn more

Honest Etsy advice you can read on your lunch break. Start here before you change anything in your shop.

Browse Our Blog

watch here

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Check Out My YouTube

WHERE TO NEXT?

Save my free seat

Start here

My free masterclass, Stop Fixing Everything, shows you what to fix first and what can wait. It's for Etsy sellers who are done guessing.

Not sure what your shop needs next?