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Etsy has been a popular platform for artists, artisans, and small business owners for years. With its user-friendly interface and vast community of shoppers, it’s no surprise that it has become a go-to for many entrepreneurs looking to sell their products online. However, with the rise of competition and the ever-changing landscape of e-commerce, Etsy has introduced a new feature to help sellers boost their sales: offsite ads. This powerful tool allows sellers to advertise their products on external websites, giving them the opportunity to reach a wider audience and increase their revenue. But with so many options available, it can be overwhelming to know where to start.

In this article, we’ll dive into the world of Etsy offsite ads and share some tips and tricks to help you make the most out of this feature. Whether you’re a seasoned Etsy seller or just starting out, you won’t want to miss this!

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What are Etsy Offsite Ads?

Etsy Offsite Ads are a form of online advertising that allows sellers to promote their products on external websites and social media platforms like Google, Facebook, Instagram, and Pinterest. When a shopper clicks on an ad and makes a purchase within 30 days, Etsy charges a fee for the sale. This fee is in addition to the regular Etsy fees and is based on the seller’s sales volume.

To be eligible for Offsite Ads, sellers must have an active Etsy shop with at least one product listed for sale. The program is available to all sellers, but it is not mandatory. Sellers who opt-in to the program can set a daily budget and choose the percentage of their sales they want to invest in advertising.

Benefits of using Etsy Offsite Ads

The biggest benefit of Etsy Offsite Ads is that it can help sellers reach a wider audience and increase their sales. By promoting their products on external websites and social media platforms, sellers can target shoppers who may not have seen their products on Etsy. This can be especially useful for new sellers who are still building their brand and customer base.

Offsite Ads also allows sellers to save time and effort on advertising. Unlike traditional advertising, where sellers have to create and manage their own campaigns, Etsy takes care of everything for them. This includes creating the ads, targeting the audience, and tracking the results. This gives sellers more time to focus on creating and selling their products.

Etsy Offsite Ads pricing and budgeting

One of the most important things to consider when using Etsy Offsite Ads is pricing and budgeting. Etsy charges a fee for each sale made through Offsite Ads. The fee is a percentage of the sale amount, which varies based on the seller’s sales volume. Here’s a breakdown of the fees:

– For sellers who made less than $10,000 in sales in the past 365 days, the fee is 15% of the sale amount.

– For sellers who made $10,000 or more in sales in the past 365 days, the fee is 12% of the sale amount.

It’s important to note that the fee only applies to sales made through Offsite Ads. Sellers can still make sales through their regular Etsy shop without incurring any additional fees.

When it comes to budgeting for Offsite Ads, sellers can set a daily budget and choose the percentage of their sales they want to invest in advertising. The minimum daily budget is $1, and the maximum is $1000. It’s recommended that sellers start with a small budget and gradually increase it as they see results.

How to set up your Etsy Offsite Ads

Setting up Etsy Offsite Ads is a straightforward process. Here’s a step-by-step guide:

1. Go to your Shop Manager and click on Marketing.

2. Click on Offsite Ads.

3. Review the terms and conditions and click on Agree.

4. Choose the percentage of your sales you want to invest in advertising.

5. Set your daily budget.

6. Choose which countries you want your ads to appear in.

7. Review and confirm your settings.

Once you’ve set up your Offsite Ads, Etsy will start creating ads for your products and promoting them on external websites and social media platforms. It’s important to note that it may take some time for your ads to start appearing, as Etsy needs to review and approve them first.

Best practices for optimizing your Etsy Offsite Ads

To get the most out of your Etsy Offsite Ads, it’s important to follow some best practices for optimizing your campaigns. Here are some tips:

1. Use high-quality images: Your product images are what will catch shoppers’ attention, so make sure they are clear, well-lit, and showcase your product from different angles.

2. Write compelling titles and descriptions: Your title and description should be informative, concise, and use keywords that shoppers are likely to search for.

3. Target your audience: Use Etsy’s targeting options to reach shoppers who are most likely to be interested in your products. You can target based on location, interests, and search terms.

4. Monitor your results: Regularly check your Offsite Ads dashboard to see how your ads are performing. Use this information to make adjustments to your campaigns and budget.

5. Test different strategies: Try different targeting options, ad formats, and messaging to see what works best for your products and audience.

Tracking and measuring the success of your Etsy Offsite Ads

To track and measure the success of your Etsy Offsite Ads, you can use the Offsite Ads dashboard in your Shop Manager. Here, you can see how many clicks, views, and sales your ads have generated, as well as the total cost and revenue. You can also see which products are performing the best and which ads are driving the most sales.

It’s important to regularly review your Offsite Ads dashboard and use the information to make adjustments to your campaigns and budget. This will help you get the most out of your advertising dollars and increase your ROI.

Common mistakes to avoid with Etsy Offsite Ads

While Etsy Offsite Ads can be a powerful tool for sellers, there are some common mistakes to avoid. Here are a few:

1. Not setting a budget: It’s important to set a daily budget for your Offsite Ads to avoid overspending.

2. Not optimizing your listings: Your listings should be optimized for search and use high-quality images to maximize the effectiveness of your ads.

3. Not monitoring your results: Regularly checking your Offsite Ads dashboard will help you make adjustments to your campaigns and budget.

4. Targeting too broadly: Be specific with your targeting to reach shoppers who are most likely to be interested in your products.

5. Spending too much too soon: Start with a small budget and gradually increase it as you see results.

Alternatives to Etsy Offsite Ads

While Etsy Offsite Ads can be a great way to reach a wider audience and increase your sales, it’s not the only option available. Here are a few alternatives to consider:

1. Social media advertising: Platforms like Facebook, Instagram, and Pinterest offer their own advertising options that can be effective for promoting your products.

2. Google Ads: Google Ads can be a powerful tool for reaching shoppers who are searching for products like yours.

3. Influencer marketing: Partnering with influencers in your niche can help you reach a new audience and build your brand.

Conclusion

Etsy Offsite Ads can be a powerful tool for sellers looking to boost their sales and reach a wider audience. By promoting your products on external websites and social media platforms, you can target shoppers who may not have seen your products on Etsy. To get the most out of your Offsite Ads, it’s important to follow best practices for optimizing your campaigns, monitor your results, and avoid common mistakes. While Offsite Ads is a great option, it’s worth exploring other advertising options to find what works best for your business.

Ready to Start An Etsy Business or Scale Your Existing Shop?

If you’re considering starting your own Etsy store but unsure about which products to offer, my signature course, the Etsy Mastery Course, is your ultimate guide. Learn how to start, manage, and scale your Etsy business to a full-time income. 

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