According to some statistics, more than 80% of Internet users in the developed countries use a mobile device (smartphone or tablet) to access the Internet. What is even more interesting is that the number of users who are going online only through a smartphone or tablet is increasing too. The experts, expect this trend to continue in the near future because mobile devices are becoming more sophisticated and interesting to average users.
When it comes to marketing and online presence, business owners should know that it’s not just the numbers that make optimizing websites for mobile a must. Namely, many reports have shown that users of mobile devices tend to buy more and spend more. They also have different behavior, which means websites must use a different approach when it comes to this type of users. Now let’s see what every website owner can do to optimize their website for mobile.
Optimization for Mobile Devices
One of the most important things related to website optimization for mobile devices is the resolution of the website. This process is also known as responsiveness. So, the basic goal of every website owner should be to create a website that is viewed correctly regardless of the device where it’s viewed. As you are probably aware, there are hundreds of tablets and smartphone in the market and all of them have different screens. An optimized website for mobile means a website that looks the same on every device allowing optimal user experience.
Optimized Images For Mobile
Another thing that is worth mentioning is the use of images. It was proven that the number of images on one page is directly related to the bounce rate and loading speed. Obviously, in case there are too many photos and images the loading time will be longer and most visitors will probably open another website. In addition, even if you have fewer images, you should take care of their size. Large images will make your website slower and there are situations where visitors must scroll in all directions just to see the image. In other words, you must have optimized images for mobile on your website.
And it’s not just the images that can cause problems. You must think about the amount of content you have. While it is true that modern users have access to a faster Internet connection on their mobile devices, it is still true that they prefer websites that are not cluttered with too much content. Try to make things simpler because most people using the data connection for the Internet have to pay for their activity.
Remember that this is not a computer or a laptop, so users on mobile phones are especially interested in websites that provide the information they need quickly. This means that you should not force them to scroll for a long time before they find what they are looking for. In this way, you’ll cut the bounce rate and boost search engine optimization.
These are just some of the tips that you can use to optimize your website for mobile.