Are you getting the most from your Google + presence? 
Are you like most people who broadcast their content on Google + and expect engagement?
Are you looking for ways to increase your Google + engagement? Look no further.
In this post, I will explain both how you can boost your numbers and increase your engagement.
Why Google+?
The most common misconception is that know one uses Google +. In reality, Google + has a total active members of 375,000,000. Google Plus main focus is to foster an attitude around content sharing and fans eager to engage with your business.
When using Google +, you will also be able to improve your standing in search results. It helps you become a more trusted member, you’re able to add more to your search results, and you are going to be building trust and interest with your customers.
When coupled with SEO, this can make a huge difference. You’ll be bringing in a lot more unique, quality visitors that will be more likely to make purchases or continue visiting.
Lets get started with the different ways you can boost and increase your engagement in Google Business Page.
Make Your Google + Findable
Add your Google Plus page directly on your website using Google Badge. Google badge is a great way to leverage the traffic from your blog to gain instant exposure to your business page on Google +. The Google Badge helps share your content and let the consumer add you to their Google + Circles right from your site.
Network Strategically With Circles
Google has a unique feature called, “Circles” that no other social media platform offers. The feature circles allows users to put various different people in specific groupings or list.
Circles are intended to share relevant content with the right people. By categorizing your audience correctly it helps to build an active engaging community.
For examples, you can create circles around theme such as realtors, quotes, social media experts, customers, cat lovers, etc.
Include Compelling Content
Compelling content will help with brand positioning, engagement, and increase your followers. When readers are engaged and love the content enough to interact the engagement will increase.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”-Bill Gates
Be Proactive With Engagement
Proactive engagement helps your customers feel more empowered, valued, and disposed to doing business with you. Take the time everyday to engage with your existing and prospective customers.
Read my article about what mom never told you about social media etiquette it gives various examples of daily things to do for engagement, increasing followers, and building a brand.
Here are some of my techniques that I use to engage with my audience:
- Post relevant content
- Post photos and videos
- Offer contest or sweepstakes
- Reply back to positive and negative comments
- Post info-graphics
- Include humor
- Pay attention to related holidays and seasons
- Post regularly
- Post clever questions
Join Communities & Hangouts
We all live in the times when staying connected with our consumers through the use of social networking websites and messaging apps is at the top of our priority list.
Each one of us is searching for an application that is not just full of features but also proves extremely light on our pockets and google hangout is surely one of those apps that manage to stand out in the crowd of repetitive messaging apps available these days.
Google Hangout app is an ultra convenient messaging app that lets its users send and receive messages in the form of texts, emojis, images and even videos.
Your turn!
Incorporating these tips will help grow your Google + engagement and increase followers. What has been successful for you in Google Business page? Any questions or comments please leave them below. I would love to hear from you.
Great post Nancy. Thank you for sharing.
All of points you showed is very important for almost every blogger who wants to grow their blogs.
Thanks for a great post about maximizing the benefits of Google+
Hi Nancy,
I like the most in your article is network strategical with circle of friends, coworkers,family and me and proactive with engagement of responding to each positive and negative comments, adding humor, posting videos and asking question this all are very good to read.
Thanks for your great idea,