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How to Get More Followers and Likes on Instagram

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Instagram is a quickly growing social media channel that businesses are using to connect with existing and new customers for marketing their products & services.

The social media channel lets you share pictures, and content with your followers. Also, you can follow your favorite brands on Instagram and know about the offers and current fashion trends.

However, if you are just starting with this social media platform, posting pictures and getting few likes from a handful of followers is quite depressing.


As you know how important social media marketing is in today’s time, getting depressed and discouraged is not the solution. You need to look for tips and tricks to get more followers to accomplish success in social media marketing.

The very first thing that comes to your mind is to just buy followers. Swiping your credit card and buying followers is one of the simplest ways to increase your Instagram fan following.

However, as we read the reviews from existing users we find that the purchased followers are either fake or low quality. So, don’t expect any meaningful engagement from these fake followers, they will just add a number to your follower list- nothing more.

As we read the reviews given by expert users, the followers are those who like your posts, click on your bio links, want to know about your business and even would do business with you in future. Here are 5 expert ways on how to increase your Instagram followers and get them engaged with your posts.

First and foremost, create & optimize your profile

Your followers want to know who you are. So, create a good profile and customize it well, telling your customers who you are and give them a good reason to follow you. But, how? Well, start by creating a username that is easily searchable and identifiable- you can use your business name.

The next step is to choose a profile picture. Pick your brand logo as your profile picture. Also, make sure that your profile is public.

Another important step is to make a nice bio that contains informative and delightful information about your brand- include how you are different from others, a convincing answer why people should follow you, etc.

Posting beautiful pictures is half the job done

Maybe many of you don’t know, but post-quality is really important on this social media channel. You cannot post anything on Instagram, if you have good photography and editing skills then you are a likeable social media user.

And, if not then you need to learn some photography and editing skills before you start posting pictures. Also, you can consider professional photography as they have right skill & tool to click marvelous pictures, which will be largely accepted & liked by your followers.

Curate compelling & engaging content

Go by the rule- “the better your content, the more your Instagram followers.” As you know creating fresh, high-quality content is the key to social media marketing, so you need to curate compelling posts that users want to interact with and take action.

Also, you can seek help from professional copywriters who can create appealing and tempting posts that can attract more users towards your brand.

Write captivating & motivating captions

While photos and videos are considered to be a vital part of your Instagram posts, but you cannot ignore the importance of a captivating and motivating caption. As we read the reviews given by the followers, a great caption can do wonders to your posts, efficiently marketing your brand, and winning you more followers.

Also, knowing the right way to write a caption will help you engage more users. For example- you can ask questions in the caption like “double-tap if you agree”, “tag your best friend to show your love” etc.

Use hashtags

Certainly, they are the most important component of your social media post. However, you need to know how to use hashtags and what would be the relevant ones. By using the right hashtags on your post, they will get more exposure and attract a wider number of audience, thus winning your followers and marketing your brand.

Marketing experts say three to five hashtags are optimal for one post. Some of the most commonly used hashtags include #instafollow, #tagforlikes, #instaclick, #followback and more.

Gaining more followers and likes on Instagram won’t happen overnight. Be strategic, create a plan and start posting photos, content with the right hashtags and appealing captions to increase your fan following on the social media channel and get globally recognized.

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  1. Tony says:

    I’m building my Instagram profile and getting more real followers is a hard step to achieve. Most users are trying to follow others to gain more followers, but the rate of follow back is low and these followers aren’t good enough.

    However, I’m trying to give users something that useful, something they need to follow me to get more, something unique! That’s way I’m doing right now to build my Instagram profile for my business.

    • Hi Tony,

      It sounds like you’re in the right track of ganging quality followers in Instagram. Many people only follow you with the intent to unfollow you later because they’re working on growing their account. Like you mentioned, by providing high quality content your readership can’t get else where you’ll start growing your account in no time. Good luck!

  2. Nilantha Jayawardhana says:

    Hi Steven, Great post, (of course). Thank you for sharing.

    All of points you showed is very important for almost every marketer who wants to get more followers.

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Hi, I'm Nancy.
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I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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