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Size Matters: Why The Right Etsy Listing Photo Size Can Make or Break Your Sales

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Are you struggling to get your Etsy shop noticed? Have you tried everything from optimizing your product descriptions to running ads but still can’t seem to get the traffic you’re looking for? Well, have you considered your listing photos? One of the most important factors in getting your products noticed is having eye-catching, high-quality photos that show off your products in the best possible light. But are you aware of the correct photo size for Etsy listings? Many sellers make the mistake of uploading photos that are too small or too large, which can negatively impact their search rankings and overall visibility.

In this article, we’ll delve into the importance of proper Etsy listing photo size and provide some tips and tricks to help you optimize your listing photos and boost your sales. So, let’s get started!


This blog post is all about Etsy listing photo size. 

Home > Etsy Biz > Etsy Listing Photo Size 

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Why Etsy Listing Photo Size Matters

Etsy is a highly visual marketplace. The first thing a potential customer sees when browsing Etsy is the image of your product. A high-quality photo can grab their attention and encourage them to click on your listing. Once they’re on your listing page, your photos are the primary way to showcase your product. They help the customer visualize the product in their life, and ultimately make the decision to purchase.

But, if your photos are too small, the customer won’t be able to see the details of your product. If they’re too large, they’ll take forever to load, and the customer will quickly lose interest. The wrong photo size can also affect your search rankings on Etsy. Etsy’s search algorithm takes into account the quality and relevance of your photos, as well as their size and resolution.

Etsy Listing Photo Size Requirements

Etsy has specific requirements for listing photos. The recommended size for a listing photo is 2000 pixels wide by 1500 pixels tall. This size ensures that your photos are large enough to showcase your product, but not so large that they take forever to load. It also ensures that your photos are of high enough quality to look good on all devices.

Etsy allows for a minimum size of 1000 pixels on the longest side, but it’s recommended that you use the larger size. If your photos are smaller than the minimum size, Etsy will not accept them. Etsy also requires that your photos be in the JPEG, PNG, or GIF format.

Tips for Optimizing Your Etsy Listing Photos

Now that you know the recommended size for Etsy listing photos, let’s discuss some tips for optimizing them:

1. Use natural light

Natural light is the best way to showcase your product. Avoid using flash or artificial lighting, which can create harsh shadows and alter the color of your product.

2. Keep it simple

Your product should be the star of the show. Avoid cluttered backgrounds or props that distract from your product.

3. Use multiple angles

Showcasing your product from multiple angles helps the customer visualize it in their life. Consider using a 360-degree photo or a video.

4. Use a tripod

A tripod ensures that your photos are straight and level, which looks more professional.

5. Edit your photos

Editing your photos can help them stand out. Consider adjusting the brightness, contrast, and color balance to make your product pop.

Tools for Resizing Your Etsy Listing Photos

If your photos are too large, you can use a photo editing tool to resize them. There are many free online tools available, such as Canva, Pixlr, and Fotor. Simply upload your photo to the tool, select the size you want, and save the resized image to your computer.

Best Practices for Etsy Listing Photo Size

In addition to the tips we’ve covered, here are some best practices to keep in mind when creating your Etsy listing photos:

1. Use a consistent style

Consistency is key when it comes to branding. Use a consistent style for all your listing photos to create a cohesive look for your shop.

2. Use a neutral background

A neutral background, such as white or gray, helps your product stand out and looks more professional.

3. Show the scale of your product

If your product is small, consider including a photo that shows its scale. This helps the customer visualize the size of the product.

4. Use all the photo slots

Etsy allows you to upload up to ten photos per listing. Use all the slots to showcase your product from different angles, or to show it in use.

Common Mistakes to Avoid with Etsy Listing Photo size

Now that we’ve covered best practices, let’s discuss some common mistakes to avoid:

1. Using blurry photos

Blurry photos are a no-go. Make sure your photos are in focus and sharp.

2. Using too many props

Props can be distracting. Keep your focus on the product.

3. Using inconsistent lighting

Inconsistent lighting can make your photos look unprofessional. Use natural light, or artificial light with a consistent color temperature.

Conclusion: Etsy Listing Photo Size

In conclusion, proper photo sizing is crucial to the success of your Etsy shop. By following the tips and best practices we’ve covered, you can create eye-catching, high-quality photos that showcase your products in the best possible light. Remember to use natural light, keep it simple, use multiple angles, use a tripod, and edit your photos. Avoid common mistakes such as using blurry photos, too many props, and inconsistent lighting. And finally, use all the photo slots to showcase your product from different angles or in use. With the right photos, you can boost your sales and take your Etsy shop to the next level.

Ready To Start Or Scale Your Etsy Business?

If you’re considering starting your own Etsy store but unsure about which products to offer, my signature course, the Etsy Mastery Course, is your ultimate guide. Learn how to start, manage, and scale your Etsy business to a full-time income. 


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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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