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Etsy vs Squarespace: Which is the Better Platform for Your Business?

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Home >> Etsy >> Etsy vs Squarespace

This blog post is all about Etsy vs Squarespace.


Etsy vs Squarespace Everything You Need To Know

Are you looking for an online platform to sell your products or services? If so, you may be wondering which platform to choose: Etsy or Squarespace?

Both platforms are popular options, but they have different strengths and weaknesses. In this blog post, we’ll compare Etsy vs Squarespace to help you make an informed decision.

Why Is Etsy?

Etsy is an online marketplace that specializes in handmade, vintage, and unique items. It was launched in 2005 and has since grown to become one of the largest e-commerce platforms for handmade products.

Etsy has over 4.4 million active sellers and 81 million active buyers. The platform is known for its community of artists and makers, and it strongly focuses on personalization and customer service.

What is Squarespace?

Squarespace is a website builder and e-commerce platform that was launched in 2004. It’s known for its sleek and modern designs, and it’s a popular choice for businesses that want to create a professional-looking website without hiring a web developer. Squarespace has a wide range of features, including e-commerce tools, analytics, and SEO optimization.

Etsy vs Squarespace: Pricing

Etsy and Squarespace are both great platforms for entrepreneurs and small business owners looking to sell products online. While they share some similarities, they also have distinct differences when it comes to pricing. In this article, we’ll compare Etsy vs Squarespace pricing to help you determine which platform is right for you.

Etsy Pricing

Etsy is a popular online marketplace that allows individuals to sell handmade or vintage items, as well as craft supplies and unique finds. Signing up for an Etsy account is free, and there are no monthly fees to maintain your shop. However, there are fees associated with listing and selling items on Etsy.

Listing fees on Etsy are $0.20 per item, and each listing lasts for four months. If your item sells, Etsy charges a transaction fee of 6.5% of the total sale price, including shipping costs. Additionally, if you use Etsy Payments to process payments, there is a payment processing fee of 3% plus $0.25 per transaction.

While these fees may seem small, they can add up over time, especially if you have a high volume of sales. However, Etsy does offer some benefits that may justify the fees, such as a built-in customer base and a recognizable brand name.

Squarespace Pricing

Squarespace is a website builder that offers an all-in-one platform for building and running an online store. Unlike Etsy, Squarespace charges a monthly fee for using their platform. They offer four pricing plans, each with different features and capabilities:

  • Personal: $16/month
  • Business: $23/month
  • Basic Commerce: $27/month
  • Advanced Commerce: $49/month

The Personal plan is best for individuals who want to create a simple website or blog, while the Business plan is better suited for small businesses that need more features. Learn more by clicking here. 

Pros of Selling On Etsy

  1. Large and Engaged Community: Etsy has a large and engaged community of buyers and sellers. This makes it easy to connect with potential customers and build a following for your brand.
  2. Easy to Use: Etsy has a user-friendly interface that makes it easy to list your products and manage your sales.
  3. Low Fees: Etsy charges a relatively low fee for listing your products and taking a commission on sales.
  4. Built-In Traffic: Etsy has a built-in audience of buyers who are actively searching for unique and handmade items.

Cons of Selling On Etsy

  1. Limited Customization: Etsy limits your ability to customize your store’s design and layout. This can make it difficult to create a unique brand identity.
  2. Increased Competition: Due to its popularity, Etsy has become increasingly competitive, which can make it difficult to stand out from the crowd.
  3. Limited Control: Etsy has strict guidelines for what can and cannot be sold on its platform. This can limit your ability to sell certain types of products.

Pros of Selling On Squarespace

  1. Easy to use: Squarespace is known for its user-friendly interface, making it simple to create an online store and manage products.
  2. Beautiful design templates: Squarespace offers a wide range of beautiful design templates that can help you create a visually stunning store without needing any design experience.
  3. Mobile-responsive: Squarespace is optimized for mobile devices, ensuring your store looks great on any device.
  4. Built-in features: Squarespace includes several features built-in that can help you run your store, such as inventory management, tax calculations, and shipping options.
  5. Integrated payment processing: Squarespace integrates with several payment processing options, making it easy for customers to make purchases.

Cons of Selling On Squarespace

  1. Limited customization: While Squarespace templates are beautiful, they can be limiting in terms of customization options. If you have specific design needs, you may need to hire a developer to help you customize your store.
  2. Limited integrations: Squarespace has limited integrations with third-party services, which can be frustrating if you need to connect your store with other software.
  3. Limited sales features: Squarespace lacks some of the advanced sales features that you may find on other platforms, such as upselling or abandoned cart recovery.
  4. Limited SEO options: Squarespace does not offer as many SEO options as some other platforms, which can make it harder to drive traffic to your store.
  5. Transaction fees: Squarespace charges transaction fees on all sales made through its platform, which can eat into your profits over time.

In conclusion, when it comes to choosing between Etsy and Squarespace for an online store, there is no one-size-fits-all answer. Each platform has its own unique features and benefits, and the decision ultimately comes down to your specific needs and goals as a business owner.

Etsy is a great option for those looking for a pre-existing marketplace to sell their handmade or vintage items. It offers a wide range of features, such as built-in traffic and easy-to-use tools for managing your shop. However, it does come with certain limitations, such as transaction fees and limited control over the design and functionality of your shop.

On the other hand, Squarespace is an ideal platform for those looking to create a more customizable and visually stunning online store. It offers a wide range of templates and design options, as well as a user-friendly interface for managing your products and orders. However, it may require more technical know-how and marketing efforts to drive traffic and sales to your site.

Ultimately, the best choice between Etsy and Squarespace will depend on your unique business needs and goals. Whether you choose Etsy or Squarespace, what matters most is that you have a platform that meets your requirements and allows you to showcase and sell your products successfully.

This post was all about Etsy vs Squarespace.


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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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