Social media is a powerful marketing channel that can be used to drive more traffic to your website and business. Social media has become extremely popular in recent years which makes it a popular choice for business and website owners to take advantage of all that it has to offer. If you’re looking to create a powerful marketing campaign on social media, but you’re not sure where to begin, this expert guide will give you some expert tips on how to build a powerful social media marketing campaign that can drive results. Let’s get started.
Social Media Campaign Building Tips For Beginners
- Understanding Your Target Audience Better
In order to drive the best results from your social media campaign, you need to target the right people. Ask yourself, do you really know who your target audience is? If you’re unsure who exactly you should be targeting, it may be time to analyze and narrow down your audience accordingly. You can do this by audience segmentation. To start the process of audience segmentation, you need to divide your ideal audience into different set categories. These include:
- Geographic locations
- Demographics
- Psychographics
- Behaviors
Each of the main categories should be filled with some or all of the information below:
Psychographic
- Personality
- Values
- Activities
- Opinions/Attitudes
- Benefits Sought
- Preferences
Socio-Demographic
- Occupation
- Ethnicity/language
- Family size
- Sex
- Income
- Education
- Marital status
- Religion
- Age
Behavioral
- Readiness to change
- Stages of change
- Relevant behavior
- Duration of behavior
- Frequency of behavior
- Consistency of behavior
Geographic
- Community
- Region
- Peri-urban
- District
- Rural
- Urban
Once you’ve decided on the traits of your audience, you can then work on who your target audience is. For example: This might be one main targeted customer for a car-show information website as seen in the table below:
By understanding your target audience better, you can then work on building your social media marketing campaign directly for this audience.
2. Setup Campaign Goals
The next thing you need to build upon is your campaign goals. When considering what your campaign goals are you need to ask yourself a few questions:
- Do you want more customers to purchase from your business website?
- Are you looking to achieve more conversions from downloads/Subscriptions?
- Are you hoping to improve brand exposure?
- Do you want to increase your social media following?
Identifying your campaign goals helps you to identify the direction you need to work towards once you have worked out who your target audience is as suggested in point.
3. Choose The Right Social Media Channels
While you may like to try your hand at several different social media channels to get the results you’re after, it can leave you disheartened if you haven’t done your research first. The best social media channels are the ones that hold a high user database.
Facebook, Twitter, Instagram, and LinkedIn are some of the most popular social media platforms that can be utilized, however it’s important to realize that not all social media platforms are right for your business. You need to find the ones where your target audience would be hanging out.
Let’s do an example of a car enthusiast. So, the best place to start is by searching for each social media platform for car-related groups. Let’s take an example from Facebook. By searching car groups on Facebook you’ll come across these three main ones:
As you can see above, there are a fair few people in these groups that you can target if you were a car related website. This can be done by searching each individual social media platform that you’re looking to market on to find out which ones hold the best audience base in your industry niche. This can help you to narrow down your social media channels greatly until you find one that’s suitable for your business needs.
4. Create A Powerful Content Plan
Social media marketing should include a content marketing plan, as content is an effective way to help drive and improve your results overall. When developing your content marketing plan, you need to have answers to the following questions:
- What type of content are you looking to share and post on social media?
- Who will create the content for you?
- How often are you looking to post content?
- In what ways will you promote the content on social media?
Setting up a social media editorial calendar is a great way to not only keep a track of your content but will also help your audience get to know what you’re going to publish and when as they become familiar with you.
When creating the content for your social media campaign, it’s important to remember these few basic tips:
- Make sure the content is relevant to your industry niche. There’s no point writing something that’s not related to what your audience is wanting to read.
- Check all content for grammar and spelling mistakes to make sure the content appears professional and neat. Content that has spelling mistakes won’t be taken seriously by your readers.
- If you’re writing and sharing blog posts, make sure the blog post is formatted well and contains quality and relevant images. To help break up big blocks of text use bullet points, subheadings and paragraphing.
- Make sure the information you’re trying to rely on your audience is informative and leaves them with taking away tips or a sense of completion. This will help them to come back to you for their source of information.
Content is king in any type of marketing. If you have good content then your social media marketing campaign will thrive.
Conclusion
Social media marketing is an essential marketing choice that many people can utilize. By taking the time to really understand and plan out your marketing campaign, you’ll be able to really drive in the best results. So, are you ready to build your social media marketing campaign?
Yet another awesome article about building quality social media campaign. The points you’ve mentioned in the article are very important and need to take care before setting up the campaign. Thanks Will for such an informative post.
Hi Nancy Badillo, You are a genius ! I just following you on Twitter & Facebook. I love your strategies, your post is the complete post to start marketing. If anyone can follow your instructions, then must be a success within their business. However you outlined Facebook marketing tips here but it is true that ….these four >>
1.Geographic locations
2.Demographics
3.Psychographics
4.Behaviours
are most common factors for any platform! (Like Instagram, twitter, Pinterest). Great thanks for sharing with us !
I agree with the post number 4 “Create a powerful content plan.” This is the most effective and core fundamental of any online marketing campaign. Hence, it’s again a core part of any Social Media marketing campaign.
My opinion to focus more on content planning, which delivers the right message to the audience and that will be success factor of your social media marketing campaign.
Really neat tutorial, this was a good read.
I would also like to add that your marketing will also need some influencers. If you don’t have good connections then at least interview some big names in your industry. That’s the best way to grow your blog via social media accounts, use influencers and ask them to re-post your content or the interview.
Overall this is good content, Thnx for sharing 🙂
Hello Nancy, the points you’ve mentioned in the article are very important for SEO. I love your strategies to start internet marketing. Thanks for such a nice information.
Thanks for sharing this valuable information .
Thanks for sharing us these wonderful advice in regards to social media marketing and it’s result. Great tutorial and I’ll definitely take note of this as my reference! Keep up the great work.
To build a social media marketing campaign at first you must focus on your customer based plan. Otherwise, you will be failed.
Hey!
Great post! Some great point you mentioned in your blog. For the betterment of your business, whether it is a start-up or growing, you must know the best marketing techniques that benefit your business in a great way.
Thanks for sharing such an informative post!
Excellent read, thank you very much for sharing your knowledge.
Great post.
Thanks for sharing this great post.
Great post.
Thanks for sharing this great post.
I must say, this post is created after an in-depth research. I appreciate this.
In any field or at any platform content plays a huge role and on online media content is the key factor to attract more users towards to the campaign. I have recently started a new platform, and in its promotion plan I focused more on creative content, which shares my thoughts to viewers, and I guess all have to keep the same thought while creating a marketing plan.
These are great tips! Thank you for sharing. Your first point is so true and on that so many entrepreneurs and marketers overlook: how important it is to identify who you’re trying to reach. You can show up on all the “right” social channels, but if your message is off-target, you’ll have a hard time getting the attention of your perfect clients and customers. I also agree that a content plan is key – when you understand what your target audience needs or wants, it’s much easier to create a content plan that speaks to them.
Hi Nancy,
Thanks for writing this great article!
Love the marketing campaign and especially #4. Totally agree with “Content is king in any type of marketing” Something I tend to struggle with but I try to get it outsourced with someone who can write AWESOME content. It’s a skill set which is so important so deffo need to learn how to write content!
Once again, thanks for this article!
Thank you for sharing the information. Great to know.
Hi Jason,
Sure, no problem. I am glad the post was helpful. Thank you so much for the feedback.
Content is the most significant part of any campaign when an individual or a big brand wants to reach a targeted audience in the online world. Hence, a point you covered creating great content can increase engagement on the social media post.
My suggestion is to focus more on creating a content which has a minimal design and passes the accurate message to an audience. As a result, the campaign will have more engagement and high rate of conversions.
Nice information post – there are many out there who need to read this. It is absolutely amazing how many businesses out there are ignoring the power of social media. Social media could have a huge impact on their sales and conversions – even if they used just one channel!
Hi Charlie,
I totally agree! Thank you so much for the comment.