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How To Change Your Etsy Shop Name

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As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

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Are you looking to change your Etsy shop name? If that’s the case, you’re in the right place. In this article, I’ll cover how to change your Etsy shop name.

Let’s go ahead and get started.

Home > Etsy Biz > How To Change Your Etsy Shop Name

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To change your Etsy shop name, follow these steps:

  1. Head over to, click shop manager.

2. Click settings. 


3. Click on info & appearances. 

4. Click shop name.


5. Enter your new shop name and save. 


Please note that shop names can be as long as 20 characters and can’t have spaces or punctuation. You can capitalize letters in your Etsy shop name to distinguish separate words.

The name you choose becomes part of your shop URL : and


What happens if I need to change my shop name again?

You’ll be able to change your shop as often as you like before opening your Etsy shop.

When your shop is live and open, you can only change your Etsy shop’s name up to five times.

How do I know if an Etsy shop name is available?

Whenever an Etsy shop name has been used on an open shop, it will not be available to use again. Please do not search for the name on Etsy since this is not an effective way to see if a shop name is disposable since it can be connected to a closed store.

The shop’s name will not appear in the Etsy search if it’s a username or a shop that has been closed.

You also can’t use a shop name that you previously used on a different account, even if that account I currently closed. Instead, you’ll be required to reopen your shop.

What if the name for which I am the right holder is not available?

If you hold intellectual property rights for your chosen shop name and you see this shop name is currently not available, you may choose to contact the member to see if you could work something out with them.

Please let me know in the comments below if you have any additional questions about what I talked about. Thanks for stopping by!

Let me know if you found this post helpful. And if you haven’t already, make sure you check out our FREE resources!

Rooting for you!

– Nancy

P.S. Have you attended my free masterclass yet to help you scale your Etsy business to the next level with my 4-step framework for a profitable Etsy shop? If not, CLICK HERE to register before seats fill up.

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  1. It is really very helpful for us and I have gathered some important information from this blog.

  2. Roger Howard says:

    Thanks for such a great post. I was facing the same issue, now by the help of your article, I changed the name. Thanks again!

  3. Misti Brewer says:

    I am having trouble changing my shop name. I have followed your directions, however, when I get to ‘Info & Appearance’, there is no tab that lets me change the name. Help?! ????‍♀️

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Hi, I'm Nancy.
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I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.