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How To Make A Coupon Code On Etsy 

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Are you an Etsy seller looking to run sales, offer discounts, and attract more customers to your shop? One powerful tool at your disposal is creating coupon codes on Etsy. By providing your customers with enticing discounts, you can encourage repeat purchases, attract new buyers, and ultimately boost your sales. In this comprehensive guide, we will walk you through the step-by-step process of how to make a coupon code on Etsy, ensuring you have all the knowledge needed to add that extra spark to your shop.

Whether you’re a seasoned Etsy seller or just starting out, knowing how to create a discount code on Etsy is a valuable skill that can significantly impact your business’s success. With Etsy’s user-friendly platform, giving discounts on Etsy has never been easier. In this blog post, we will cover everything you need to know about making a coupon on Etsy, from setting up your discount to adding it to your listings.

So, grab a cup of your favorite beverage, take out your notepad, and let’s dive into the world of Etsy coupon codes. Get ready to give your customers irresistible discounts and watch your sales soar to new heights on the Etsy marketplace.


Home > Etsy Biz > How To Make A Coupon Code On Etsy 

DISCLOSURE: This is a sponsored post. Through my links, I may receive a commission if you decide to make purchases at no cost for yourself! Check out our disclaimer for more info on how it works.

How To Make A Coupon Code On Etsy

Here is a step-by-step guide on how to make a coupon code for your Etsy shop and share it with your shoppers, email list, or social media:

Step 1: Sign in to your Etsy account

Visit and sign in to your seller account using your credentials.

Step 2: Go to “Shop Manager”

Once signed in, click on your profile icon in the top right corner and select “Shop Manager” from the dropdown menu.

Step 3: Navigate to “Marketing”

In the Shop Manager dashboard, find the “Marketing” tab on the left-hand side and click on it.

Step 4: Select “Sales and Coupons”

Under the Marketing options, click on “Sales and Coupons” to access the section where you can create coupon codes.

Step 5: Click on “New Special Offer”

On the Sales and Coupons page, locate the “New Special Offer” button and click on it to start creating your coupon code.

Step 6: Choose your coupon type and settings

You’ll be presented with different options for your coupon code. Select the appropriate type, such as a percentage off, fixed amount off, or free shipping. Set the discount amount, minimum purchase requirement (if applicable), and expiration date.

Step 7: Create a unique coupon code

Enter a unique coupon code that is easy to remember and relates to your promotion. For example, “SUMMER15” for a 15% discount during the summer season. Etsy will automatically check if the code is available.

Step 8: Determine the audience and usage limits

Specify whether the coupon is for everyone or limited to certain shoppers, and set the number of times the coupon can be used (usage limits).

Step 9: Preview and save your coupon

Review the details of your coupon code to ensure everything is accurate. Click on “Preview” to see how it will appear to shoppers. If satisfied, click on “Save” to create your coupon.

Step 10: Share your Etsy coupon code

Now that your coupon has been created, it’s time to share it with your audience. You have multiple options:

  • Share it with your shoppers: Consider adding the coupon code to your shop announcement, product descriptions, or directly message it to customers who have shown interest in your shop.
  • Email list: If you have an email list, create a compelling email campaign promoting your coupon code and include a call-to-action to visit your Etsy shop.
  • Social media: Leverage your social media platforms to announce your coupon code. Create eye-catching graphics and posts highlighting the discount and how it can benefit your customers.

Remember to track the performance of your coupon code to assess its effectiveness and make adjustments if necessary. Regularly evaluate and update your promotions to keep your Etsy shop fresh and exciting for your customers.

By following these steps, you’ll be able to create enticing coupon codes on Etsy and effectively share them with your audience, driving more traffic and sales to your shop. Happy couponing!

Why Etsy Coupon Codes are a Must-Have for Boosting Sales

Coupon codes are not just a marketing tool; they are a powerful asset that can drive sales and foster customer loyalty. If you’re an Etsy seller looking to maximize your success, it’s time to tap into the potential of coupon codes on Etsy. In this section, we’ll explore the benefits of using coupon codes.

1. Attract and Engage Customers: Coupon codes are a proven way to capture the attention of potential buyers and encourage them to make a purchase. By offering discounts and special promotions, you create a sense of urgency and excitement that motivates shoppers to take action. With the vast array of products available on Etsy, coupon codes can give you a competitive edge and entice customers to choose your shop over others.

2. Drive Sales and Increase Conversion Rates: The primary goal of any business is to generate sales, and coupon codes on Etsy can help you achieve just that. By providing discounts, you remove barriers that may have prevented customers from completing a purchase. Whether it’s a percentage off, a fixed amount discount, or free shipping, coupon codes incentivize buyers to make that final decision, leading to increased conversion rates and higher sales volumes.

3. Build Customer Loyalty: Repeat customers are the lifeblood of any successful business, and coupon codes play a significant role in fostering customer loyalty. By offering exclusive discounts and promotions to your existing customers, you show them that you value their support and appreciate their business. This not only encourages them to make repeat purchases but also increases the likelihood of them recommending your shop to others.

4. Track and Analyze Performance: Coupon codes provide valuable insights into your marketing efforts and customer behavior. Etsy’s robust analytics tools allow you to track coupon code usage, enabling you to measure the effectiveness of your promotions. You can identify which coupon codes drive the most sales, which products are popular among customers when discounts are applied, and even gauge the success of specific marketing campaigns. This data empowers you to make informed decisions and refine your coupon code strategies over time.

Now that you understand the benefits of using coupon codes on Etsy and how to make a coupon code on Etsy get ready to take your sales and customer satisfaction to new heights. 

FAQs About How To Make A Coupon On Etsy

1. What are Etsy coupons?

Etsy coupons are promotional codes that sellers can create and offer to their customers for discounts, free shipping, or other special deals. These coupons are designed to attract and engage customers, boost sales, and build customer loyalty on the Etsy platform.

2.  Can I customize my Etsy coupon codes?

Yes, you can customize your Etsy coupon codes to align with your marketing objectives and target audience. You can choose the type of discount, set specific amounts or percentages, and even add additional conditions such as minimum purchase requirements or specific product exclusions.

3. How can I share my Etsy coupon codes?

You can share your Etsy coupon codes in various ways to reach your target audience:

  • Add the coupon code to your shop announcement or product descriptions.
  • Message the coupon code directly to customers who have shown interest in your shop.
  • Include the coupon code in your email marketing campaigns to your subscriber list.
  • Promote the coupon code on your social media platforms, such as Facebook, Instagram, or Twitter.

4. Can I track the performance of my Etsy coupons?

Yes, Etsy provides built-in analytics tools that allow you to track the performance of your coupons. You can monitor how many times a coupon code has been used, which products or listings are most popular with coupon code discounts, and how effective your coupon promotions are in driving sales.

5. Can customers stack multiple Etsy coupons for one purchase?

No, customers can only use one coupon code per purchase on Etsy. However, if a customer has multiple valid coupon codes, they can choose the one that provides the best discount for their specific purchase.

Remember, offering Etsy coupons is a great way to attract and engage customers, boost your sales, and build customer loyalty. Experiment with different promotions, track their performance, and adjust your strategies to maximize the benefits of using coupons on Etsy.

Final Thoughts: How To Make A Coupon Code On Etsy

Congratulations! You’ve now mastered the art of creating coupon codes on Etsy. By understanding how to make a coupon code on Etsy, you have unlocked a powerful tool to boost your sales, attract customers, and build customer loyalty.

Scale Your Etsy Business With My Signature Etsy Course

Are you ready to take your Etsy business to the next level and turn it into a full-time income? Look no further than my Etsy Mastery Course. With years of experience as a successful Etsy seller, I have compiled all of my knowledge and expertise into this comprehensive course.

Whether you’re just starting out on Etsy or you’re looking to scale your existing business, my course covers everything you need to know. From setting up your shop and creating eye-catching listings to optimizing for SEO and marketing your products, I’ll guide you through each step of the process.

But my course isn’t just about the basics – I’ll also dive into advanced strategies for scaling your business and increasing your sales. Learn how to leverage social media, create a strong brand, and take advantage of Etsy’s features to maximize your success.

Don’t just take my word for it – my students have seen real results from my course. With personalized support and a community of fellow Etsy sellers, you’ll have everything you need to succeed.

So what are you waiting for? Check out my Signature Etsy Course today and start building the business of your dreams.


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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.