Do you want to leverage the power of Pinterest to drive tons of organic traffic back to your products and services but no matter what you do you’re not seeing the results?
If you have amazing products, drool-worthy photos, you pin consistently, you are active in group boards, you have optimized your Pinterest account for SEO but you’re merely not seeing the results it could be that you’re lacking the one thing I will be sharing in this video.
If you want to know how I have been able to drive 138,000 monthly clicks in the last 30 days to my product and services and increase my engagement from an average of 418 to 3,000+ daily engagements make sure to read until the end.
How To Get Traffic From Pinterest
The first thing I want to start saying is that we don’t have control over the algorithm or any new changes Pinterest decides to bring upon us but we do have control of certain things. And this is true for most platforms not just Pinterest.
The main one is first impressions. Make sure you have a focused niched. The #1 mistake you can make on Pinterest is not having a focused niche and leaving people confused about what you offer.
If you’re not focused on building your brand and having a niche, you will attract the wrong audience and show your products and services to people who are not interested in what you’re selling. Which as a result could lead to poor performance on the platform.
In addition to having a focused niched make sure you have your bio filled out. It should include the 3 W’s. Who you are? What you do? And why they should follow you. Along with your small business link. This will ensure that when people stumble across your profile they know exactly if you can help them or not.
These two tips alone will help you weed out people who are not interested in your products or services.
The reason why I absolutely recommend Pinterest for small business owners and it’s my platform of choice is because it’s a search engine. When you use Pinterest the correct way, you can see results right away, unlike other platforms where you have to pay to play or try to crack the algorithm.
The main things you have to focus on nailing is niching down, having great product or services, pinning consistently, having amazing photos, having a clear brand messaging, and making sure you have optimized your account and pins for SEO.
If you do these things you’ll have a great start when using Pinterest for your business.
How To Use Idea Pins On Pinterest
However, the one thing I am noticing that will be a game-changer for not just Pinterest but the majority of social media is building an engaged community.
This might be the one thing that is missing from your marketing strategy. This is why you see on Pinterest as well as other platforms videos are taking over. Even Pinterest which is a search engine is utilizing idea pins as a way for you to build an engaged community.
An idea pin has 9x the average comment rate compared to standard pins.
I can attest to that because since using idea pins starting in October (even though they rolled out in May) I have seen an increase of impressions per day from an average of 22K to 80K and engagement from 418 to 3K per day.
When I started doing idea pins of videos of me sharing useful tips and tricks for small business owners that’s when the numbers kept climbing up and they continue to go up.
The reason why it took me a couple of months to fully dedicate time on idea pins is because I am the type of person that says another thing I have to do. What I have learned this year that I am applying for 2022 is that building meaningful connections with others in my community will not only help my business grow but also help me grow as an entrepreneur and person in general.
As a fellow introvert if you think you can grow your business behind the scenes and never show your face – you’ve got it all wrong. I know it’s hard to put yourself outthere whether you’re an introvert like me you’re scare of what others would think, or to receive negative feedback but I recommend starting with baby steps. There are tons of video ideas you can do not just on Pinterest but other platforms that don’t require for you to show your face and then work the courage little by little to get others to know the maker behind the brand.
My word for 2022 is “Connections.” Do you have your word yet? If so let me know below. If you have questions, please leave them below, and thank you so much for reading.
And if you haven’t already, make sure you check out our FREE resources!
- Follow me on Instagram: @nancybadillo13
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Rooting for you!
P.S. Have you attended my free masterclass yet to help you scale your Etsy business to the next level with my 4 step framework for a profitable Etsy shop. If not, CLICK HERE to register before seats fill up.