How to use psychology to improve CTA’s?
The Call to Action is one of the most important parts of any marketing strategy and this is especially true when it comes to internet marketing and online business activities. These images, line of texts, buttons or other graphic objects are here to support and stimulate potential customers to take action.
A good CTA will help you get potential leads and it usually does this by providing something of value to all readers. Thousands of businesses use CTAs as part of their marketing efforts, but the truth is that some of them are more effective than the others. So, what’s the difference? According to many experts, it’s all about psychology.
Experienced marketers use different psychological techniques to incite interest in potential buyers. In this article, we will analyze some of these psychological techniques and methods.
Psychological Techniques And Methods
First of all, you can use psychology to improve CTAs by using colors. Many studies have shown that the color that dominates the CTA object affects the decision of visitors. Namely, the color can sometimes determine who will click the CTA, the number of clicks you can expect from them and the time needed before they click. It is a well-known fact that women of all ages are fond of the blue, green and purple color. On the other hand, men usually prefer black, green and blue.
In addition, yellow is often associated with warning and blue is the color used by those who want to establish a trustworthy relationship. Before choosing the colors for your CTA button, it is a good idea to take the entire page into consideration. In other words, the background should match the color of CTA at least to some extent.
Next, when you are trying to improve CTAs with the help of psychology, think about the placement of your CTA. Your basic goal should be a CTA that is easily found. This object should be the focal point of the page. Regardless of the position you choose, it is always a smart idea to add a short description before the CTA so users can now what they can expect if they take that action.
Most of the transmitted information in our brains is visual. This means that you should also pay attention to visual psychology. It seems that the shape, style and design of CTAs, in general, affect people’s decisions too. It is good to be creative, but you should also take a few things into consideration. Generally speaking, using larger CTAs suggests that you are offering something important. In addition, people are fond of curves.
When it comes to words, CTAs and psychology you must take care of few things too. When creating a CTA, be specific, keep things simple, be clear, relate to potential buyers’ language and try to use words like free and exclusive.
Finally, try to trigger some emotions in your readers. Make them feel excited, emphasize the importance and urgency of their actions. Simply give them a good reason to click on your CTA right away.