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A great way to increase your Etsy sales is by adding listing variations.

Variations on Etsy allow the buyer to select from a drop-down menu which variation they would like.

I sell digital prints – I use a variation to choose the desired size, and the price would adjust accordingly.

You can also link images to your variations – by using the link to variations button under the listing images.

Variations on Etsy can be used for any product.

How To Add Variations To A Listing

Etsy allows you to add variations for up to two item attributes while creating or editing a listing:

1. Click or create the listing you’re interested in on the Listings page.
2. Select one or more options from the Category dropdown.
3. A list of relevant attributes will automatically appear below those categories. To include variations, select I offer more than one from the dropdown menu for the attribute you want to vary (such as size, color, or dimension). Certain attributes, such as Holiday or Occasion, can’t have variations.
4. Scroll down to the Variations section and click Add variations.
5. Click Choose variation type and select the type of variation you offer.
6. If you want to vary the price, quantity, or SKU numbers for your variation, check the box for that option under your variation type.
7. Click Save.
8. The variations you select will appear under Variations. If you chose to vary on price, quantity, or SKU, those options appear next to the variation.

To change the order of your options, click Edit variations and drag the option to the preferred order. Then click Save.

How To Add Photos For Your Variations

If this listing varies on a visible attribute, such as color, you can add photos to show that variation.

To add photos for your variations:

1. Click or create the listing you’re interested in on the Listings page.
2. Click Add photo at the top of the listing.
3. Select the photo(s) that you want to add to the listing. You can add up to ten photos.
4. Scroll down to Variations. Add variations, if you haven’t already.
5. Click Link photos.
6. Select the variation you want to add photos for. You can choose one variation to link photos to. If you have more than 10 variations, you can only add photos for ten of these variations.
7. Click each variation and select the photo you want to link to that variation.
8. Click Save.

Your photos will appear next to the variations you linked them to.

When a buyer selects a variation, the photo you linked will appear on the listing page.

https://youtu.be/wpLu3jFZdCs

If you have any additional questions about what I talked about, please let me know in the comments below. Thanks for stopping by!

Let me know if you found this post helpful. And if you haven’t already, make sure you check out our FREE resources!

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Rooting for you!

– Nancy

P.S. Have you attended my free masterclass yet to help you scale your Etsy business to the next level with my 4 step framework for a profitable Etsy shop. If not, CLICK HERE to register before seats fill up.

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