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How to Grow Your Etsy Shop’s Email List

I'm Nancy!

As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

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How-To-Grow-Your-Etsy-Shop-Email-ListYou probably have heard the saying, “The money is in the list” or the fortune is in the follow up? Well its true! Its cheaper to retain than acquire a new customer. 

Growing your Etsy email list is one of the most effective marketing techniques. It can be quite difficult trying to figure how to collect emails on Etsy because as a seller you’re not supposed to solicit someones email. 

Others give up the idea of even attempting to collect emails because they assumed it can only be done if they have a blog. 

However, their are ways around the obvious of asking for an email directly. I will be going over a strategy that many of the top prominent Etsy Shops are currently doing but know one really talks about.  

Also, keep in mind that you don’t need a blog to get started!

I have found that offering an incentive is a great way to grow my mailing list. I offer a 10% off their purchase for an exchange of their email. This has been an effective method if increasing my subscribes list rapidly. 

I have added an extra image to all my listings with a call to action asking the customer to sign up for my email to receive 10% off on their purchase. 

The image directs the customer to click on the listing description to sign up for my newsletter. I place the link to sign up for my newsletter in the listing description and make sure it stands out by adding get your 10% of discount here! The customer signs-up and a new window pops open to claim their discount within seconds. 

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Steps to creating your form

So how do you get STARTED? 

  1. Sign-up with Mailer Lite and start with their  FREE plan with subscribers list of 1-1,000. (Includes unlimited emails per month) Use my link to receive a $20 credit that you will receive if you end up upgrading in the future. 
  2. Create a list with Mailer Lite. This is where all the new subscribers will show up. 
  3. Create your form with their drag and drop editor which makes it easy to create your opted-in form. The best part no website/blog needed!
  4. TEST to make sure your form is working properly. 
  5. Update all the listings on your shop with the call to action image that will lead them to the form to sign-up for the discount. 
  6. Add the link to the listing description in the top area visible to the customer.
  7. Create the coupon code on Etsy and set up the form so they receive the promotion code within seconds of signing up. Click below to watch tutorial! ⤵️

By following these steps you have created an opt-in form to start collecting emails with out the need of a blog or website. I hope this tutorial came in handy and I can’t wait to hear all the success stories! Click here to view all of my —- > Etsy tutorials!

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  1. adam says:

    This must be the longest article to read but for somebody who is practicing , its worth it.

  2. My business’s 20% business depends on email marketing,
    and your post will really help me to get a triggered email data.
    Thanks for sharing.

  3. Hello…
    Thank you for the etsy shop email list. It’s a really nice article.

  4. Amit Chawla says:

    Excellent post with great information.

  5. johnsmith says:

    Amazing article thanks for sharing this post.

  6. this is an awesome article but i have few suggestions on this topic

  7. Elizabth says:

    Hi Nancy,
    This was amazing thank you. I was using another email system but it was very complicated so I never added it to my listings. My question: Is this a one time use discount code or will customers be able to use it over and over again on Etsy?

  8. RAHUL PANDEY says:

    Thank you for sharing this post….

  9. Krook says:


    Thanks for sharing it

  10. Santanu says:

    An email list is one of the key activity one must grow with time. Especially when you are doing business online, without a loyal email list subscribers, one can’t get success & sale with time. Thanks for sharing this awesome guide.

  11. Junaid says:

    Hello Nancy, Thanks for sharing this article.

  12. Bamdad Sky says:

    Nice Post. Thanks for your share.

  13. Hi ,
    Very Good Article. I really appreciate it.
    Thanks For Sharing. Keep up the Good Work.

  14. Anthony says:

    This has been a really wonderful article.

  15. Nina says:

    Hi Nancy, thank you for the great and informative article!

    I tried to claim the Call to Action image through signing to your e-mail list, however, It doesn’t seem to give me the option to claim/get/download it.

    Thank you for some help with this!
    From “Nina and Ina”

  16. Jennifer says:

    Has Etsy chenged their policy on links? I added the link to my e-mail sign up and its not live meaning the person would have to copy and paste the link in their browser. Super lame.

    • Hi Jennifer.

      That’s a great question! Etsy has always had it that you can’t add hyper links. They only allow links to your listings but nothing else. They want to keep the traffic on Etsy.

  17. Hi, really good article and appreciating work. Thanks For Sharing. Keep up the Good Work and keep writing the wonderful article like this.

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Hi, I'm Nancy.
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I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.