FREE MASTERCLASS - The 4 step framework for a profitable Etsy shop to replace your 9-5!


URL Optimization Tips For Improving Search Engine Ranking

I'm Nancy!

As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

hey there

Get My Free Etsy SEO Guide

Gimme that

Sharing all the top tools to help you grow an impactful online business.

TOp categories

Sharing my top social media tips to grow your brand, generate leads, and increase Etsy sales.

Sharing mindset tips to help shift your thinking and elevate your business.

From Etsy tips to scaling your business and ensuring long-term success. 

Domains and URL’s have the same principles that make them effective search tools. The URL, or the Uniform Resource Locator is the address location of the website you are locating. In this example, Google Chrome has a URL:

Usually, a URL that has a keyword in it will be on high on the list of in a search engine. In the example above, the word ‘google’ is the keyword. There are also some keywords that are actually a site within a mother site. They fall in another category that are distributed according to their type. For example, if you are searching for a place in America, say California and you use Google to search for it, the URL will read like this: This means that you used google to search for California, which appears at the end of the URL. Google is the mother site and California is the sub-site.

This shows that the URL for California has been optimized as it specifically leads you to the website of California by using Google. This only means that a URL can include more than one keyword in it. If you are looking for San Francisco in the search engine, the URL will include ‘San Francisco’ and ‘California’ in the URL.


Limitations on tracking have to be added to the URL to maximize its effectivity. This will help limit or manage the URL with regards to when it was visited and who visited it. This will certainly maximize the editorial and marketability of the website through the analysis tool of the website. In the two examples above, the tracking device is the ‘webhp?sourceid=.’ This is the part that controls everything going in and out of the website.

A URL must be very easy to understand and control. The best thing to do is to incorporate only the necessary words and numbers in the URL. Usage of un-necessary words, letters, numbers and figures are not ideal.

Pages in the URL are very helpful especially for Syracuse SEO firm. This will come in handy if the website has more than one page in its’ content. If the location has a page within its’ URL, the searcher will instantly be led to that page within the website.

A good example of this is when the URL for Marvel Comics which reads : But if you go further and and search for Marvel Page 2 this will come out: Notice the ‘page+2’ at the end. This is certainly a whole new page full of contents regarding Marvel Comics.

There are some URL’s that can contain a certain keyword but leads to websites that are totally not related. In this case, it is very important to indicate a keyword within the URL that will definitely lead the searchers to your website. That means the keyword must be consistent to the content of the site.

Any URL is found in the address boxes of internet browsers. The best thing to do is to keep the URL simple. Too complicated URL’s that have very long names just will not do it and may lead people to other websites.

Sharing is caring!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

Learn more

Discover 65 ready-to-use email templates to boost your small business!


The Ultimate Small Business Email Bundle

email bundle 

The Ultimate Small Business Social Pack

Social pack


Snag this freebie!

Free Etsy SEO Guide:
Step-by-Step Checklist of How To Optimize Your Entire Etsy Shop For SEO

© Nancy Badillo 2024. All rights reserved
  Terms | Privacy | Earning Disclaimers | Accessibility Statement  Design by TONIC


Transforming Etsy dreams into profitable realities!


I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.