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Custom Audience From Your Website

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As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

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Learn how to use Facebook website custom audience to create Facebook Ads that target users who have visited your website and expand your reach.

In the event that somebody visits your website after actively clicking on a Facebook ad, they may not generally finish a call to action like making a buy or getting their contact information. Segment your remarketing campaigns to directly speak to the wants and needs of your customers. custom-audiences-from-your-website

Facebook gives you the ability to remarket your audience by using your Facebook Pixel, also known as the Custom Audience Pixel. Let’s take a look at how to create a custom audience from your website

Benefits of Using Custom Audiences From Your Website:

  • Lower cost per click
  • Drive higher conversion
  • Show ads to wider audience
  • Expand market research
  • Audience targeting

Guide To Set Up Custom Audience

Let’s go ahead and get started with the guide to set up your custom audience from your website.

Create A Facebook Pixel: Get the most out of your Facebook ads by creating a Facebook Pixel.  The Facebook Pixel will be added to your website where it allows you to optimize for and report on conversions.

  1. Click tools from the top menu
  2. Click pixels > Facebook pixels
  3. Click create a pixel
  4. Give your pixel a name
  5. Place the code on your website pages



Create An Audience: When the pixel has been created make sure to insert the code into the header of website. The next step is to create an audience based on your audience. Selecting an audience is an effective way to find people on Facebook who’ll be more receptive to your ads.

  1. Go to ads manager
  2. Click tools, then choose Audiences
  3. Click create audience
  4. Select custom audience
  5. Click website traffic
  6. Select a name for your custom audience, choose a website traffic option, and click create an audience



Create Ad: You will have access to your Custom Audience from your site in the Audiences tab using Ads Manager.

  1. Choose create ads
  2. Select your advertising objective, getting clicks to your website or website conversions
  3. Set up the rest of your ad


[box type=”info”] This completes the custom audiences from your website tutorial! Please make sure to subscribe to my newsletter to receive one delightful email per week about online marketing tips and tricks! [/box]


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  1. Nikhil says:

    Hi Nancy,
    I never used the fb ads for marketing and lead generation. Well, could you please share a case study whether you have used them for any of your project. I would love to see the practical implementation of the things.


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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.