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How does Etsy SEO work?

I'm Nancy!

As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

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In today’s blog post, I am going to be talking about how does Etsy SEO work. I know SEO can be pretty overwhelming in the beginning, especially if you’re new to it. I will be breaking down the four components Etsy looks at when matching your listings to prospective buyers.

As a bonus, I will also be sharing a strategy that not too many talks about but, when done correctly, can be a goldmine for your Etsy shop, so make sure to read until the end.

Let’s get started!

SEO is a term that you have to get familiarize with if you plan to sell online. Whether you’re selling on Etsy, Shopify, or your site it’s not going anywhere. Understanding SEO will help you sell more products because it increases visibility and gets your Etsy store to rank higher on search placement.

When it comes to Etsy SEO, there are four components Etsy considers when matching products with shoppers’ search queries.


The first two are title & tags – You want to make sure you’re using exact phrase matches because they are stronger than matches on individual words.

For example, a search for “gold ring” would return all items with the words “gold” and “ring” in the title or tags, but items with “gold ring” in the title or tag which matches the exact phrase the customer searched for would be considered a closer match.

If your title & tags match precisely what the customer is looking for, your listings will rank higher in the search results.

The third contributing factor that Etsy looks at when matching your products to shopper’s search queries is attributes. They work similar to categories and help the listing to be found in Etsy search results.

Using attributes is just another way of optimizing your listing to the fullest potential to increase the likelihood of someone finding your products and services.

The fourth contributing factors for Etsy SEO are categories. You want to make sure you’re adding specific categories that match or are relevant to your products. Why? When you add specific subcategories to your listings, your items are included in all the categories that the subcategory is nested within. It allows your products to match with a search which equals more traffic.

Here are some best practices when it comes to Etsy SEO:

  • use all 13 tags
  • do target long-tail keywords
  • do use multi-word phrases
  • don’t repeat tags
  • don’t keywords stuff your titles
  • make sure your title & tags match

If you’re still here watching, let’s talk about the bonus that I mentioned at the beginning of this video. You want to use 2-3 broader terms with high search volume relevant to your niche.

The reason why is because when you list a new product to your shop, you get something called the listing quality score. Etsy will give your new listings a temporary boost and see how it does compare to your competitors. This is how the Etsy algorithm decides wherein the search placement you’re going to rank.

If many people are clicking, engaging, and buying, you will get a high listing quality score, and therefore, you can potentially rank for those broader terms that can be a goldmine and start bringing in tons of free traffic to your shop.


And if you haven’t already, make sure you check out our FREE resources!

Rooting for you!

– Nancy

P.S. Have you attended my free masterclass yet to help you scale your Etsy business to the next level with my 4 step framework for a profitable Etsy shop. If not, CLICK HERE to register before seats fill up.

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  1. hello , i am vary much satisfy in this article .i create a new etsy affiliate account . and this post should help me. thanks for sharing.

  2. Jenny says:

    Hi Nancy!
    Thank you so much for sharing such a unique and informative post with us. I didn’t know so much about this vital topic. But after reading your post, i came to know more about Etsy SEO. You have written your entire post in simple words.
    Thank you

  3. That’s a brilliant SEO strategy implemented by Etsy I must say. Thank you Nancy for sharing this article.

  4. Hi Nancy,
    That was awesome. I like these methods. Thank you so much

  5. Thank you so much for your insights. I was looking into opening my Etsy store and SEO is always something I struggle with so this has been very helpful. Thank you

  6. Rohit Lohia says:

    Hi Nancy, thankyou so much for your tips. I have one question, I have seen people telling that whenever a listing gets renewed it will get boost in search results.

    So my question is, if I manually renew my listing on Etsy, will it rank higher?

    • Hi Rohit, You’re so welcome. Yes, when a listing gets renewed it gets a small boost in the search results. If you manually renew it will be the same. In order to rank higher, the listing has to get a lot of clicks, favorites, and purchases. I hope this helps!

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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.