The concept of social media marketing is gaining momentum of late. There is a perfect integration between social media marketing and SEO because of their organic nature. Both focus on the strong inbound strategies that emphasize on developing an appealing identity to attract the visitors.
Social media relies much on high-quality content to ensure a strong brand presence. Therefore, your SEO efforts would help in improvising the social media reach, that would ultimately help in increasing your search engine rankings.
However, most of the search engine marketers prefer leaving out the details when trying to discuss the influence of social media for your business portal in context to Google ranking. Social media marketing can help in enhancing the SEO for your business portal in the most effective way. To prove the effective side of social media marketing, here are a few points to focus on.
Helps In The Growth Of Followers
Integrating social media marketing, with your business’ SEO would definitely have a greater influence in generating bigger traffic towards your site. A business, with one million Facebook followers would definitely enjoy a special ranking bonus on search engines in comparison to a brand, with a mere 200 followers. However, the quality of followers does count in this context.
Google uses certain methodologies to detect the quality of the followers. Any proxy trick can have an adverse effect on your site. Google always prioritizes on sites that take an organic route to create social media fan following.
Being Organic Can Give Consistency
A reputed social media agency in Mumbai will always follow the organic route while establishing a position in the social media circle. Remember, the process may be a slow one when it comes to growing your social media follower and fan base. But, as long as you are following an organic route in a consistent way, the entire procedure would move at an effective pace.
You need to present your brand in the most innovative manner possible. Also, you must be consistent in promoting your brand and spreading the awareness. Try posting content in the form of articles, images, and general discussion forms that are relevant to your business.
Follow up with the posts and be quick to response. Start an open-discussion forum or page to talk about your brand offerings. Having a direct conversation with customers helps in developing a stable fan following and retaining the list. It also helps in redirecting more potential prospects towards your site.
Focusing More On External Inbound Links
Social media marketing can effectively encourage a high number of external sites to get linked to your portal and online content. Higher the number of positive links your site possesses, better would be the chances of gaining momentum on Google’s search engine. To make this process a success, you need to fill your site, with authoritative and high-quality content. You need to attract the audience and keep them engaged.
Social media is an important concept that, when integrated with SEO, provides promising results to a site. It may start slowly, but holding on to the patience and continuing, with the effort would definitely reap better results.
Andrew Thompson is an independent online marketer and SEO expert, working for GingerDomain.com and several other notable portals.
Hi Andrew,
Such a great and informative post, you have explained the power of social media very Nicely. I agree social media is most powerful source for ranking if we work with a plan, I Just ranked two of my keywords in 14 days without even backlinks with the help of social media.
Hi andrew
Thanks for share..great article,verry helpfull for me,because i am newbie for SEO.
Help me for look san diego hills
Thanks for the article. I recently read a post whereby someone used a new website solely created to see the effects of social interaction. he then had some paid advertising to get likes, links, and retweets. from this experiment he was able to generate thousands of views a month after one month of effort. No other seo.
And still, pay attention to vanity metrics on social media, they are pretty useless and unfortunately still a lot of brands look at them with interest 🙁
Thanks Andrew for the tips. Yes, social media does seem to have a slow build, but the added exposure creates a lot of good will and occasionally some extra backlinks. We are looking to do more of this.
Social media is key factor for SEO
Wonderful tips. Informative read. It has been a struggle to get followers organically to my site. However, I’m doing it the correct way and hanging in there to increase my SEO results.
Great tips! I agree that Social Media is a catalyst for SEO because it helps in getting more traffic. Thank you for sharing this one. 🙂
Nice concise post! Link building, I think, is crucial because that’s where most of the traffic and therefore profit comes from