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How To Increase Etsy Sales 2021

I'm Nancy!

As an Etsy coach, I specialize in helping Etsy sellers turn their passion into profits. With my expertise in Etsy's marketplace, I guide Etsy sellers and develop a marketing strategy to increase their visibility and sales. 

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In today’s post, I am going to be talking about the buyer’s journey and why it matters when it comes to pinning content on Pinterest. By providing value and answers at every stage, you’re able to nurture customers toward making a decision, if done right, the decision to buy from you



As an Etsy seller is important to understand the buyer’s purchase journey.

Here are the different stages:⁠

Stage 1: Aware – In the awareness stage the potential buyer is merely experiencing the symptoms of a problem and’s trying to put a name to it. At this stage, they don’t know who you are or that you can provide a solution to their problem. They are just simply trying to figure out what is their problem and trying to find some sort of solution.

Stage 2: Evaluate – The potential buyer now knows their problem and is starts to research potential solutions. As an Etsy seller, your job is to provide content that is focused on the solution. You want then to be researching for a solution to their problem and they come across your Pinterest content and think of you as an expert in that particular niche. ⁠

Stage 3: Purchase – In the final stage the buyer has identified his issue, has done research on different companies, products, or services that can help him. Now his final decision is making a decision with whom they would purchase. If you have successfully marketed to them in the early stages of the buyer’s journey, then you have a great chance of closing the sale. ⁠

By creating searchable content on Pinterest the right people will find your content and it will make it easier to drive more traffic back to your Etsy products and services.


Let me know if you found this post helpful. And if you haven’t already, make sure you check out our FREE resources!

Rooting for you!

– Nancy 

P.S. Have you attended my free masterclass yet to help you scale your Etsy business to the next level with my 4 step framework for a profitable Etsy shop. If not, CLICK HERE to register before seats fill up.  

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  1. Thanks for the tips! 😉

  2. Hello Nancy,

    Really enjoyed reading your blog the ways to increase the Etsy sales in the year 2021. It is highly informative and builds great interest for the readers looking to increase online sales. For people like us, your blogs help to get ideal information and knowledge. Thanks for providing such blogs.

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Hi, I'm Nancy.
Your BFF + New Etsy Coach.

I help Etsy sellers turn their passion into profits is a rewarding and fulfilling endeavor. Many sellers have great ideas and the drive to succeed, but they lack the knowledge and experience needed to start, manage, and scale their Etsy businesses effectively. As a business coach, I help Etsy sellers by teaching them the exact steps needed to turn their passion into a full-time income.

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I'm Nancy Badillo

Pizza obsessed, quote slayer, loving mom, and chronic achiever with a deep passion for all things Etsy.